CUNA Sales & Service Culture School to be held Sept. 12-14 in Denver

WASHINGTON, DC (April 12, 2016) — Credit Union National Association (CUNA) has opened registration for this year’s CUNA Sales & Service Culture School, being held Sept. 12-14, 2016 in Denver. The school is designed to help credit union professionals transform their sales and service culture on an organization-wide level.

“CUNA Sales & Service Culture School taught me why a sense of urgency is crucial for my staff’s work culture,” said Kim Dunn, VP Member Experience at Option 1 CU. “The sessions show you how to set realistic, attainable goals and motivate your staff to reach them by promoting an ethos of accountability.”

The school is built around a three-step change management model for culture transformation: transitioning, advancing and high-performing. Through four days of high-impact sessions, attendees gain actionable strategies for improving every aspect of their sales and service model, including:

  • Defining the member and employee experience
  • Setting team goals, rewards and compensations
  • Addressing poor performance
  • Coaching, tracking and measuring progress

“Many credit unions experience dwindling revenues and low member satisfaction because many times the efforts are disjointed versus being part of a larger organizational discipline.” says Carla Schrinner, senior master trainer and implementation manager, CUNA Creating Member Loyalty™. “To truly improve in these areas, credit unions need to rethink their current culture and practices, and this school allows them to do just that.”

To learn more and register for CUNA Sales & Service Culture School, click here.

About CUNA

Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 135 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit To find your nearest credit union, visit


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