CU*SOUTH promotes Starla Honea to Sr. Vice President of Sales

FAIRHOPE, AL (July 14, 2021) — CU*SOUTH is pleased to announce the promotion of Starla Honea to the position of Senior Vice President of Sales. In her new capacity, Honea will oversee all aspects of CU*SOUTH’s internal and external business development initiatives, as well as continue to serve as a vital member of the CU*SOUTH Executive Council.

Beginning her CU*SOUTH career in 2007, Honea has played a significant role in helping the CUSO grow from serving just 4 credit union partners when she started, to over 65 in 2021. “Starla has helped to shape or influence nearly every functional area of CU*SOUTH,” says Chief Operating Officer, Derrick Smith, “having served in leadership in both operations and sales roles. She is very well respected across the credit union movement and within our cuasterisk CUSO network,” continues Smith. “Starla is an acknowledged expert in navigating a core change, providing liaison support with associated third parties, and an experienced resource on the entire CU*BASE core system and related products.”

“Helping credit unions thrive is my passion,” says Honea. “I am driven by the continuous success stories our credit unions create from using the tools and services we have provided at CU*SOUTH that serves as a foundation to reach their goals. I believe all credit unions, no matter their size, deserve a partner they can trust to keep them informed and growing. I am thrilled to be in position to reach more credit unions and improve the quality of life for the staff and ultimately, their members.”

As part of the cuasterisk network with a community of over 350 credit union partners, CUSO-based CU*SOUTH was founded in July, 2006, with a mission to grow credit unions. They do this by delivering an outstanding core software and support experience (CU*Base), as well as by delivering Collaborative Services with fractional employees to support the credit unions in the cuasterisk network — with accounting and back office support; media services including custom video production; IT management; and more.

Starla Honea

About CU*South

CU*SOUTH is a credit union-owned cooperative focused on building a network of successful credit unions. CU*SOUTH offers a wide variety of services including the Tier-1 CU*BASE® processing system offered in both online (ASP) and in-house processing environments, as well as a fully integrated online and mobile banking solution. CU*SOUTH also provides a variety of managed services through its CUSO@Work division, as well as through collaborative partnerships with other CUSOs in the rapidly-growing network—CU*Answers, CU*NorthWest, eDOC Innovations, Xtend, and Site-Four. Managed services allow credit unions to outsource tasks at a fraction of the cost of a full-time specialist—accounting, collections, compliance, lending, marketing, call center, web design. As a partner of the network, CU*SOUTH provides a comprehensive offering of information technology tools and services through a collaborative, shared ownership model, with the same great value credit unions offer members. For more information, visit


Amy Herbig, Chief Marketing Officer

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