Dr. Joseph Breeden to present at Credit Union Big Data/Analytics Conference

PLYMOUTH, MN (November 20, 2014) — OnApproach (, a leading provider of Big Data and Analytics solutions for credit unions, is pleased to announce that financial services data scientist, Dr. Joseph Breeden, Ph.D will be presenting at its first ever Credit Union Big Data/Analytics Conference.

OnApproach’s 2014 Credit Union Big Data/Analytics Conference will be hosted December 9th – 11th in Plymouth, MN. The conference is being attended by OnApproach M360TM users as well as other progressive, forward-thinking credit unions dedicated to using data to improve decision making and business processes. “The ability to compete on Analytics is a strategic imperative for credit unions today as they look for ways to serve an increasingly mobile base of members through rich information. We are thrilled to have the opportunity to work with Dr. Breeden.” said Paul Ablack, CEO of OnApproach.

Dr. Joseph Breeden brings more than 20 years of experience leading financial institutions through financial modeling, allowing them to achieve real understanding of portfolio dynamics for retail lending where those problems originated. He is a published author on the subject of retail lending analytics and is currently a partner in Deep Future Analytics (DFA), a CUSO that is focused on predictive analytics relating to loans. “DFA and OnApproach share a common vision to make the credit union industry stronger through the use of predictive analytics and big data pools” said Dr. Breeden.

Dr. Breeden has worldwide experience in creating predictive models which include the Mexican Peso Crisis, Asian Economic Crisis, 2001 Global Recession, Hong Kong SARS Recession, US Mortgage Crisis, and the Global Financial Crisis. These crises have provided Dr. Breeden with a rare perspective on crisis management and the analytics needs of executives for strategic decision-making.

Prior to founding Prescient Models, LLC he co-founded Strategic Analytics in 1999, where he led the design of advanced analytic solutions including the invention of Dual-time Dynamics. He currently serves as associate editor for the Journal of Credit Risk and the Journal of Risk Model Validation.

About OnApproach
OnApproach is a CUSO that focuses on providing credit unions with the power to use data as a competitive advantage both independently and cooperatively. With OnApproach, credit unions can now harness the value of Big Data through integration and predictive analytics. This deeper understanding of data allows credit unions to discover vital trends in member behavior, resulting in improved financial performance, reduced risk, and enriched relationships with members.

About Deep Future Analytics
Deep Future Analytics is a CUSO owned by Denali Alaskan FCU and Prescient Models, LLC. Denali Alaskan Federal Credit Union is the third largest credit union in Alaska, with more than 60,000 members and assets in excess of $500 million. The Credit Union’s 20 branches are located in Anchorage, Eagle River, Fairbanks, Juneau, Kenai and Wasilla, in Alaska, and in Kent, Washington

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