Educators Credit Union deposited more than $3.4 million into the accounts of nearly 100,000 members for Member Loyalty.
Member Loyalty is Educators Credit Union’s reward program. Members could unlock their reward by having an active checking account each month. Active checking involved having a deposit coming into the checking account at least once per month and making a combination of five transactions out of the account.
Once the member unlocked their reward with an active checking account, they could earn their year end reward. The reward accumulated based on the products and services used. For example, a member who made 100 purchases with their debit and credit cards could earn $4 for the month. Logging in to Online Banking earned $1 a month. In all, members could earn a total of $165 with the Member Loyalty program.
Over the last three years, Educators Credit Union has deposited more than $10 million into members’ accounts with their reward program.