Everything credit unions need to know about real-time bidding in the online advertising space
Webinar planned for Dec. 11 at 12.30 p.m. eastern
NEW YORK, NY (December 9, 2019) — Advertising online and within social platforms has emerged as a highly effective way for credit unions to reach a target audience of potential members. It’s also becoming one of the most complex. Credit union marketers must have knowledge of a variety of advertising policies, digital technologies and publishing methods. Among these is the growing trend of real-time bidding (RTB), an auction-based system in which advertisers compete with one another for ad space from a variety of digital and online publishers.
To help credit union marketers gain a stronger understanding of RTB and how to participate in the trend, EXL Analytics is hosting a webinar on Dec. 11 at 12:30 p.m. eastern. Online registration is open now.
“The RTB market is expected to triple by 2023, which may put credit unions without the knowledge of how to run such a campaign at a competitive disadvantage,” said EXL Manager Abhijit Kumar. “Even a basic understanding of the players will help credit unions evaluate whether such a tactic is right for them.”
In addition to sharing two case studies, the hour-long webinar event will cover a variety of topics, including:
- The benefits of RTB campaigns, such as enhanced targeting and lower costs
- How to incorporate a credit union’s own data, customer relationship management (CRM) system and third-party intelligence into an RTB strategy
- Best practices for selecting targeted media for a variety of displays
- Using data analytics and modeling to scale retargeting efforts
About EXL Analytics
EXL (NASDAQ: EXLS) is a leading operations management and analytics company that designs and enables agile, customer-centric operating models to help clients improve their revenue growth and profitability. Our delivery model provides market-leading business outcomes using EXL’s proprietary Business EXLerator Framework®, cutting-edge analytics, digital transformation and domain expertise. At EXL, we look deeper to help companies improve global operations, enhance data-driven insights, increase customer satisfaction, and manage risk and compliance. EXL serves the insurance, healthcare, banking and financial services, utilities, travel, transportation and logistics industries. Headquartered in New York, New York, EXL has more than 31,000 professionals in locations throughout the United States, Europe, Asia (primarily India and Philippines), South America, Australia and South Africa.
