Eltropy, a text messaging-based platform that enables credit unions to communicate with members via text, announces that Florida Credit Union (FCU) has gone live with its leading solution. FCU’s mortgage originations team is using Eltropy to send text messages in order to better serve applicants.
Challenge
Prior to partnering with Eltropy, mortgage applicants or realtors would often resort to calling or texting the originators at Florida Credit Union on their cell phones for questions. This presented a variety of issues including TCPA-compliant conversation tracking for the credit union. Yet, this is a communication channel that members are requesting to use.
“We were able to win FCU’s business with our world-class solution that is compatible with existing IT systems, intuitive for users, and secure and compliant with today’s regulations,” said Ashish Garg, co-founder and CEO of Eltropy. “We look forward to a long-term relationship and meeting their evolving needs for this growing credit union.”
“We chose Eltropy because we felt that the solution offered greater flexibility in terms of use and integration,” said Matthew Teoli, vice president of delivery channels at Florida Credit Union. “The software is very intuitive.”
Training
Within weeks, FCU’s mortgage origination team was up and running with Eltropy’s solution.
“The training went well,” said Teoli. “It will take some getting used to for the employees, but we see it as something that our members will want to use.”
Future Plans
Currently, the members of Florida Credit Union’s mortgage origination team have begun to use Eltropy for text communication. FCU expects to unveil a greater adaptation of the platform following a larger rollout in February 2020, which will include consumer loan origination.