First Citizens’ Federal Credit Union hires Insuritas to launch insurance agency

EAST WINDSOR, CT (January 8, 2014) — Insuritas, the nation’s premier provider of turnkey insurance agencies, announced it has been hired by First Citizens’ Federal Credit Union ($582 million in assets) located in Fairhaven, MA to install its award-winning insurance agency solution for the benefit of its over 79,000 members.

Jeff Chesky, President and CEO of Insuritas, noted: “First Citizens’ leadership recognized that 100% of their members buy insurance every year, and that providing insurance products to their members is a natural extension of their core business and leverages the powerful brand equity and trusted relationships they’ve created in the market.” Chesky added “Our deployment team will have First Citizens’ full service insurance agency operational in 90 days. First Citizens’ leadership team concluded that Insuritas, with its LoanINSURE® and SmartCART TechnologySM, was the best solution for their members and will provide a powerful new source of non-cyclical fee income.”

Peter Muise, President and CEO of First Citizens’ FCU stated: “We wanted to own an insurance agency that would offer all of the insurance products our members need for their financial security, all in a one- stop shopping experience. We are also tightly focused on building new sources of non-cyclical fee income. Through this partnership we own the agency, offer a complete array of insurance products to protect our members, their families and their businesses, and we build a powerful new fee income stream.” Muise concluded: “Adding a turn-key insurance agency for our members supports our commitment to being the premier financial institution in Southeastern Massachusetts.

About Insuritas

Insuritas enables financial institutions to own an insurance agency solution without the significant capital investments or operational risks of building or buying an agency. Through its award winning solutions, financial institutions leverage Insuritas’ proven, end-to-end insurance agency solution. Additional information is available at

About First Citizens’ Federal Credit Union

First Citizens’ Federal Credit Union serves more than 79,000 members in Southeastern Massachusetts and has over $582 million in assets. Additional information is available at

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