First Community unveils next-gen Louie Loanstar mascot
CHESTERFIELD, MO (July 22, 2024) — Get ready for next-gen LOUIE LOANSTAR. First Community’s beloved mascot has undergone a metamorphosis from a bulky, slightly awkward red star to a leaner, more animated, and agile Louie.
“He’s always had a sweet face with those big wide eyes and huge smile. I have seen him around kids for years and they are immediately drawn to him with his happy expression. But the previous costume, with a star-shaped body, really limited his mobility.” Said Laura Alfeldt, SVP of Communications/PR.
The costume was designed by Street Characters, a Calgary-based mascot company with clients that include the NHL, NFL, and MLB. First Community worked on the project over a year to create a new design that kept the best of Louie’s features in a star-shared head and a full bodysuit. His hockey-inspired clothing bears the number 90 in celebration of First Community’s 90th year in business.
“We do a lot with kids and families,” said Glenn D. Barks President & CEO. “We are also a corporate partner with the St. Louis Blues. I wanted a suit that allows for higher performance. Something Louie could wear anywhere and really engage with kids. We’re planning to have him on the ice at the Blues games this season. Let’s see if he can skate like the Blues!”
First Community plans to keep its mascot busy this fall with appearances at Blues games and grand opening celebrations as they open four offices over the next six months.
About First Community Credit Union
First Community was founded in 1954 with Spring Branch ISD as their founders. Their corporate office is in Houston, TX. First Community has over 455 employees serving over 164,000 members with 18 locations in Texas and over $2.4 billion in assets. First Community is a full-service, federally insured financial institution serving Texas counties from Houston to the DFW area. To find a First Community location near you, please visit FCCU.org. First Community membership is open to anyone that lives, works, attends school or worships in one of the Texas counties we serve, FCCU.org/counties, any person employed by a Select Employee Group, FCCU.org/seg-list, or any relative or family member of an FCCU member or employee.
