Recognizing that how a business presents itself on the outside helps it communicate its core beliefs, First Eagle Federal Credit Union has launched an award-winning, energetic new brand identity, a redesigned logo, and a new, award-winning website. The new brand identity was developed to more accurately depict the credit union’s dedication to working together to serve its members, to inspiring one another to be better, and to improving lives through mutual support and respect. The development team also sought to create a brand identity that reflected the credit union’s fun-loving, approachable, energetic and caring personality.
The new, upbeat brand is the culmination of work that began in the fourth quarter of 2019 when the project's planning phase began. The result of months of diligent study and hard work was a vibrant but sleek logo and a fun visual and messaging approach that helps the credit union better express its warm, personal approach to financial services. The final results garnered First Eagle two MarCom Gold Awards – one for the First Eagle brand refresh and one for the credit union’s newly redesigned website. One of the largest creative competitions in the world, the MarCom Awards program honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. With its wins, First Eagle joins the ranks of Bank of America, Merrill Lynch, Adobe, Fidelity Investments, iHeartMedia, PepsiCo and other prominent winning brands.
In the end, it’s the message more than the awards that matter most, according to First Eagle.
“Our name, our people and our outlook stayed the same, but our new award-winning brand now better captures the idea that helping members is at the heart of what we do – and that we have fun doing it,” said First Eagle CEO Lois Profili. “More importantly, our new brand helps us convey that we’re here to help create a better financial life for every member through better service, better rates and better banking.”