Fresh & Easy and Cardtronics partner to bring convenient ATMs and Cash Access Services to customers
HOUSTON, TX (October 8, 2014) — Cardtronics Inc. (Nasdaq: CATM) has been named the exclusive ATM services provider for Fresh & Easy, bringing customers a convenient new option to access their cash and bank accounts. The newly formed retailer relationship adds more than 165 cash machines to Cardtronics’ fleet of brand-able ATMs. Fresh & Easy is a modern market dedicated to making fresh and natural food more available and affordable. Cardtronics is the world’s largest retail ATM owner/operator.
As part of a long-term relationship, Cardtronics will install and operate ATMs at all existing Fresh & Easy stores, with significant location footprints in Southern California, Las Vegas, Phoenix and the San Francisco Bay Area. Cardtronics also has expansion rights for future Fresh & Easy locations.
Mike Evans, vice president of marketing, Fresh & Easy said:
“The addition of Cardtronics’ ATMs is part of Fresh & Easy’s vision to deliver modern convenience to its customers. Fresh & Easy has reinvigorated its brand and its stores with the aim of being the anytime, anyway, anywhere solution for customers seeking time-savings and healthy, affordable food. Cardtronics has been an ideal partner in bringing new technology and easy cash access to our customers. These new ATMs help Fresh & Easy deliver on our promise to be there for our customers when they need us.”
ATMs at Fresh & Easy stores – with many recently expanding to 24-hour operations – are immediately available to banks and credit unions interested in elevating brand awareness and surcharge-free account access through Cardtronics’ ATM branding program. Additionally, all Fresh & Easy ATMs participate in Cardtronics’ Allpoint Network, America’s largest surcharge-free network with 55,000 ATMs in the United States and beyond.
Rick Updyke, president of Cardtronics’ North America Business Group, said:
“From our more established Allpoint and ATM branding products, to our newer solutions such as multi-bank branding and ATM advertising – as an ATM services provider Cardtronics is centered on delivering foot traffic to retailers and greater value to financial institutions and the consumers that choose our ATMs. Cardtronics and Fresh & Easy are very much aligned on the concept of being there for customers when they need cash.”
Cardtronics is North America’s market leader in ATM branding for financial institutions and prepaid card programs seeking to extend their brands, as well as convenient and surcharge-free cash access for their cardholders. Across its Principal and Preferred Branding programs, card issuers have cumulatively branded a total of more than 20,000 Cardtronics-owned ATMs.
About Fresh & Easy
Fresh & Easy operates 167 stores in Arizona, California and Nevada. All of Fresh & Easy’s products, including the freshly prepared meals, are made with the highest quality ingredients and contain no artificial colors, flavors, high-fructose corn syrup or added trans fats. For more information about Fresh & Easy, visit www.freshandeasy.com and follow the company on its journey on Twitter www.twitter.com/freshandeasy and Facebook www.facebook.com/freshandeasy.
About Cardtronics (NASDAQ: CATM)
Making ATM cash access convenient where people shop, work and live, Cardtronics is at the convergence of retailers, financial institutions, prepaid card programs and the customers they share. Cardtronics owns/operates more than 111,150 retail ATMs in U.S. and international locales. Whether Cardtronics is driving foot traffic for America’s most relevant retailers, enhancing ATM brand presence for card issuers or expanding card holders’ surcharge-free cash access on the local, national or global scene, Cardtronics is convenient access to cash, when and where consumers need it. Cardtronics is where cash meets commerce.