Press

To mark the launch of the Credit Union’s new YouTube channel, along with its Facebook and Twitter pages, Northwest Federal invited members to create 60-90 second videos that show why they love their credit union. Two winners – one age 18 and older, one under age 18 – would be selected and receive a $500 grand prize.

“We are building our social media outlets to give our members the opportunity to join the conversation,” said Karyle Thornton, Vice President of Marketing, for the Credit Union. “We want to share our involvement in communities, give helpful financial tips and highlight member events, all while encouraging members to participate and comment. Social media allows that.”

According to Thornton, employees frequently hear stories from members about how they appreciate Northwest Federal, or how the credit union has been there for them or helped them out. “So we decided to hold a YouTube video contest to see how creative our members could be in demonstrating this,” she said. “And the results definitely did not disappoint.”

From songs, to dances, to dramatic performances, the entries received were equally entertaining and inspiring. So much so, said Thornton, that the Credit Union decided to award second- and third-place prizes, as well. All winning videos are posted for viewing on the Credit Union’s YouTube channel.

This love of Northwest Federal was on full display in the reaction of winner Debra Leigh Robitaille: “Oh my gosh, oh my gosh, oh my GOSH! It’s amazing to think we won this money just by singing what we already say all the time to family and friends anyway – just how wonderful our Credit Union is! I called my husband with the news and we high-fived and knuckle-bumped through the phone. Thank you, thank you, THANK YOU!”

Contest winners are:

Age 18 and older: