GrooveCar Direct partners with two credit unions: MIDFLORIDA and Tuscaloosa Teachers Credit Union

HAUPPAUGE, NY (December 10, 2013) — GrooveCar Direct (, the leading auto buying resource for the nation’s credit union industry, today announced a partnership with two Southern credit unions — Lakeland, FL-based MIDFLORIDA Credit Union ( and Tuscaloosa (AL) Teachers Credit Union (

MIDFLORIDA Chief Lending Officer Dennis Pershing explained that the partnership resulted from their need to expand market presence by linking with GrooveCar Direct’s customized auto buying resource capabilities.

“This alignment enhances Central Florida area car dealerships’ inventory and offersa wealth of knowledge on various automotive topics to our members through our website, as well as an easy way to search, compare and apply for a car loan within one location.As web-based car shopping and online applications continue to grow, the relationship with GrooveCar will provide our dealer-partners the opportunity to have people virtually ‘kick the tires’ of their inventory 24/7.”

Added Chad Davis, vice president-lending for Tuscaloosa Teachers CU:  “We believe this partnership will not only assist us in growing auto loans, but provide our members with an excellent auto buying research tool, cognizant that purchasing an automobile is one of the biggest financial decisions a person will make.”

GrooveCar Direct’s custom auto buying resource suite of offerings helps generate organicauto loan growth and non interest income, explained Robert O’Hara, GrooveCar vice president of strategic alliances, adding that the newly-enhanced mobile website takes better advantage of the fact that more and more consumers are using mobile devices while researching car buying options.

MIDFLORIDA FCU has assets of more than $1.8 billion serving almost 200,000 members across central Florida. Tuscaloosa Teachers FCU serves a membership of more than 8,000 and holds assets exceeding $118 million.

About GrooveCar

Founded in 1999, the privately held GrooveCar provides a comprehensive array of automobile and automotive services and products – shopping, buying, leasing, financing, ownership – for credit unions and credit union members, as well as access to motorcycles, recreational vehicles and boats.  Additional information may be found at
About GrooveCar Direct

GrooveCar Direct was created expressly to enable credit unions to develop a revenue generating stream and enhance their ability to secure auto loans. The custom program assists credit unions in realizing quality auto loans through direct and indirect avenues while strengthening member relationships and boosting financial stability. Additional information may be found at

More News