Grow Financial Federal Credit Union introduces new marketing campaign
TAMPA, FL (December 17, 2013) — Grow Financial, one of the leading Credit Unions in the nation, announces a brand new multi-year marketing campaign titled “The World of More”, including a new spokesman, Joe Grow.
The new campaign focuses heavily on the member service that Grow Financial provides and how members receive “more” from the Credit Union. Part of the new campaign launch includes a brand new microsite,www.moreinreturn.com, where members and non-members can visit to learn more about various products and services, watch fun light-hearted videos and even current member testimonial videos that showcase how Grow Financial provided “more” for them.
“When it comes to our members, we are all about providing more in return. We stand behind that promise by providing each and every member with the best experience they can have each and every time. With this being said, we decided it was time to further expand this idea of “more” into the marketplace”, said Brian Holloway, Assistant Vice President of Marketing.
Joe Grow, the new spokesman for the campaign, provides a branded identity to the World of More. A late twenties, affable, sensible guy, who serves as a guide through his good life made possible by Grow Financial. Joe will be seen as straight-shooting with an authentic monologue in order to connect with the Grow Financial audience, while also providing insight into the ways in which the Credit Union gives its members more. “Everyone will start to see Joe very soon, from TV to outdoor and radio to social media, Joe will be the voice of our Credit Union”, said Holloway.
Within Grow Financial’s new microsite, guests will also have the opportunity to enter what they would like more of. This could be anything…from more caffeine, more relaxation, more family time…whatever the more moment is the Credit Union plans on making moments happen on a weekly basis. “More Moments”, as Grow Financial has coined them, may be delivered at any of the 22 Grow branches or places of business during the week in order to surprise visitors to the website that their moments of what they want more of have actually come true! In addition to the moments that come live via the microsite and social media sites, employees of Grow Financial will also be looking for moments to grant while out and about in public and at the branches.
About Grow Financial
With 22 branches, and five more in development, Grow Financial Federal Credit Union is recognized as one of the leading Credit Unions in the nation with nearly $2 billion in assets. Originally founded to provide a safe place to save and borrow money for the military and civilian personnel of MacDill Air Force Base,Grow Financial has since expanded membership to include employees of more than 1,100 businesses. Established in 1955, Grow Financial has its corporate headquarters in Tampa, Florida. For more information visit www.growfinancial.org.