Hanscom FCU names Tulio Gasperini SVP, Corporate Marketing & Communications
Gasperini will direct brand and marketing strategy for the $1.9 billion credit union.
HANSCOM AFB, MA (February 13, 2023) — Hanscom Federal Credit Union has announced that Tulio Gasperini has joined the $1.9 billion credit union as Senior Vice President, Corporate Marketing and Communications. In his new role, Gasperini will lead brand and marketing strategy including product and customer marketing, customer insights and analytics, as well as media relations and internal communications.
Gasperini, a resident of Foxborough, Mass., brings more than 25 years’ experience in corporate financial services marketing and communications to Hanscom FCU. He previously was Vice President and Director of Corporate Marketing and Communications for Envision Bank in Quincy, where he developed a comprehensive, integrated marketing strategy to build the brand and drive deposits and loans. Gasperini grew net deposits by 14 percent, retail core deposits by 36 percent, and mortgage online applications by 142 percent.
“Tulio is a brand strategy and marketing leader with a proven track record of deepening engagement across multiple stakeholders and channels,” said Jim Potter, Hanscom FCU’s Chief Operating Officer. “He understands how to drive loyalty, build advocacy and inspire a team to further differentiate our brand in the ever-evolving, highly competitive banking industry. I welcome Tulio to our senior leadership team and look forward to working closely with him in delivering our brand promise in new and exciting ways.”
Prior to joining Envision Bank, Gasperini was Senior Vice President and Senior Director of Corporate Communications for Santander U.S. in Boston where he was responsible for leading communications strategies for employees and customers across key lines of business including business banking, customer service center, home loans, operations, 635-branch retail network, and Santander Investments. Additionally, he has held a variety of senior corporate marketing and communications positions at Citizens Bank, TD Bank, and Bank of America, where he developed and managed a field marketing program in support of an expanding branch network throughout New England, NJ, NY and PA.
About Hanscom Federal Credit Union
Hanscom Federal Credit Union is a purpose-driven organization based in Littleton, MA, empowering its members to achieve financial wellness. Guided by its five core values of Members First, Integrity, Teamwork, Innovation and Empathy, Hanscom FCU serves more than 95,000 members across the country and overseas through 21 branches, more than 100,000 surcharge-free ATMs, 5,000 service centers, and a web-based branch. The credit union holds $1.9 billion in assets. Follow Hanscom FCU on Facebook, Instagram, LinkedIn, and Twitter, and check out our MoneyWisdom blog today.