Hanscom FCU wins national marketing award for member-focused video
HANSCOM AFB, MA (July 7, 2022) — Hanscom Federal Credit Union has been recognized by the Marketing Association of Credit Unions with a bronze MAC Award for the production of a non-commercial video that focuses on the story of one of its veteran-owned business members, American Bench Craft.
The six-minute video tells the story of two brothers, Chris and Jason Angelini of Reading, Mass., who spotted an opportunity in 2013 to create and market unique leather products. They have grown from making wallets within their parents’ unheated garage to offering a host of leather products they make by hand in a light-filled warehouse-sized space in Wilmington, Mass.
The Angelini family, who’ve been Hanscom FCU members for years, has a close working relationship with the credit union’s Commercial Real Estate department, headed by Phil Purcell, Senior Vice President. Today, American Bench Craft has expanded from wallets and offers dozens of leather products to customers around the globe thanks, in part, to the credit union’s support in scaling up the business.
The video was shot and edited in August 2021 by Mt. Mansfield Media based out of Colchester, Vt. Besides the Angelini brothers and their friends and family, the video includes interviews with Michelle Sapienza, Hanscom FCU’s Assistant Vice President, Commercial Real Estate, who has worked closely with Chris and Jason as their business has expanded.
Steve Silva, Hanscom FCU’s Vice President, Marketing, said, “When we heard Chris and Jason’s story about how their business has evolved and grown, we knew we had to share a story that would resonate with business owners, entrepreneurs, veterans, and even our members who’ve considered going into business with a family member. Telling the brothers’ story through the creative lens that Mt. Mansfield brings to every project was a thoroughly enjoyable process for everyone on our team. Winning this prestigious award from the Marketing Association of Credit Unions was an honor, and I thank the Association and judges for recognizing the creativity and work we put into the video.”
The MAC Award was announced during the Marketing Association of Credit Unions’ annual conference in Chicago in May. The award-winning video can be viewed at https://youtu.be/6oCJUIyJ6_U .
About Hanscom Federal Credit Union
Hanscom Federal Credit Union is a purpose-driven organization based in Littleton, MA, empowering its members to achieve financial wellness. Guided by its five core values of Members First, Integrity, Teamwork, Innovation and Empathy, Hanscom FCU serves more than 95,000 members across the country and overseas through 21 branches, more than 100,000 surcharge-free ATMs, 5,000 service centers, and a web-based branch. The credit union holds $1.9 billion in assets. Follow Hanscom FCU on Facebook, Instagram, LinkedIn, and Twitter, and check out our MoneyWisdom blog today.