Heather Ristow named Senior Vice President of Marketing at Connexus Credit Union

WAUSAU, WI (October 7, 2022) — Heather Ristow has been named Senior Vice President of Marketing at Connexus Credit Union. In this role, Ristow will collaborate with the Senior Leadership Team and Board of Directors to develop and implement strategies to support the Connexus Vision and organizational projects and initiatives. Additionally, Ristow will oversee the crafting and execution of enterprise-wide marketing strategies to promote the Connexus brand, deliver exceptional member experiences, and achieve financial and market-based objectives.

“In addition to proven operational leadership which yielded a strong company performance, Heather possesses a genuine passion for both the credit union philosophy and our organization’s vision and values,” stated Chad Rogers, Executive Vice President & Chief Operating Officer at Connexus. “We look forward to seeing the lasting impact her strategic experience and enthusiastic dedication will have on Connexus for years to come.”

The former Chief Operating Officer of Heritage Credit Union (HCU), Ristow has over 19 years of experience in the financial services industry with progressive experience in leadership, management, and executive roles. A self-described “passionate advocate of credit unions and their mission,” Ristow initially joined Connexus as Market President in February to lead and implement the final stages of the organization’s merger with HCU, which finalized in August.

“Connexus is a forward-thinking company that drives change and commits to not only meeting but exceeding our members’ ever-evolving needs,” stated Ristow. “I’m honored to join colleagues who are laser-focused on delivering exceptional member experiences while also enriching the wellbeing of our communities. We have a great story to tell, and I look forward to collaborating with our talented teams to unlock new product lines, enhance our digital services, and expand our strategic partnerships.”

Connexus invests in its employees by: providing best-in-class benefits, advancement opportunities, and tools for growth; promoting a culture of Integrity, Respect, Synergy, Transparency, and Wellbeing; and embracing sustainable, progressive growth in a digital world. Current employment opportunities can be found at

Heather Ristow

About Connexus Credit Union

With more than 700+ employees serving more than 477,000+ members across all 50 states, Connexus is a member-focused cooperative with $5.1 billion in assets. Connexus is proud to provide high yields for checking accounts and deposit products, as well as an industry-leading Digital Banking experience and competitive rates for personal, home, and auto loans. The Wausau, WI-based credit union has been nationally recognized for excellence by Forbes, CNN Money, NerdWallet, Kiplinger, and Bankrate. Connexus is committed to being a nationally relevant, trusted credit union, providing exceptional experiences and fostering prosperity for those it serves.


Courtney Banker
Director of Marketing Communication

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