Heritage Community Credit Union announces $2,500 cash prize winner in the “These Are My People” partnership contest with Kasasa®

Through the initiative of the credit union and its checking account operations partner,one local family is enjoying some extra holiday cheer into 2023

RANCHO CORDOVA, CA (January 10, 2023) — Heritage Community Credit Union (HCCU), a northern California and member-based financial services provider— and Kasasa, an awardwinning financial technology and marketing provider—today announced the winner of the
local “These Are My People” contest. Victoria, an HCCU member, was awarded $2,500 to help support her human connection with one of her favorite persons.

Kasasa’s “These Are My People” contest accepted applications from November 7th through December 7th and provided entrants with the opportunity to share personal stories and how the prize money might help them connect with their loved ones.

Inspirational stories flooded in from entrants across Sacramento, Placer, Yolo, San Joaquin and El Dorado counties on how winning could impact their lives this holiday season. HCCU’s local contest was part of a larger nationwide initiative that included more than 150 community financial institutions, with some offering cash prizes to their local community members. Additionally, Kasasa awarded one grand prize winner with $25,000 and two runner up contestants with $10,000. In total, participating community banks and credit unions were awarded over $150,000 in cash prizes.

“The holiday season is about love and sharing it with those we call our people,” said Gabe Krajicek, CEO of Kasasa. “This contest celebrated the incredible, loving individuals that create the fabric of their community. It’s this same network that our community financial institution partners across the country play such a vital part in – helping people stand strong in their financial world so they can stand strong for those they love the most.”

“We enjoyed this partnership in delivering the $2,500 surprise to Victoria, a member of HCCU since 1989,” said Heritage Community Credit Union CEO, Ed Turk. “With this added holiday cheer, Victoria was able to gift an iPad Pro to her hard working and well-deserving daughter. Seeing the joy brought to this family was a heartening privilege.”

Kasasa partners exclusively with community financial institutions — the only place consumers can find their innovative banking solutions. Kasasa serves hundreds of community financial institutions nationwide, representing over 3 million consumer bank accounts across 3,400+ branches in all 50 states. Since 2003, Kasasa financial institutions have given back nearly $3 billion in rewards to Kasasa account holders.

About Heritage Community Credit Union

Heritage Community Credit Union is a forward-looking, full service, not-for-profit financial institution,  serving members throughout the Sacramento region with a comprehensive portfolio of financial  products and services. Established in 1953, the credit union is recognized for its commitment to  rewarding its members through superior service, innovative products, competitive rates, and  convenience. For more information, visit Heritage Community Credit Union website at 

About Kasasa

Based in Austin, Texas, Kasasa® promotes community banks and credit unions and inspires people to bank locally, so they can be proud of their money and do more good. An awardwinning fintech and marketing services company, Kasasa provides reward checking accounts people love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions. For more information, visit, Instagram, TikTok, Facebook, or LinkedIn.


Kimberly Jurgens, Marketing Director

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