EmpowerFi™, the Credit Union industry’s leading strategy-infused growth & marketing firm, today announced that Heritage Federal Credit Union will partner with the company to execute a strategic and data-driven market expansion. Heritage Federal Credit Union is headquartered in Newburgh, Indiana, with more than 65,000 members and over $920 million in assets.
The platform offerings that Heritage FCU will be partnering with EmpowerFi™ for include IntelliFi™ powered by Faraday, a predictive modeling, AI and location intelligence platform, SimpliFi™ unlimited strategy-infused marketing support, and StrateFi™ growth and expansion solutions. These solutions, when utilized in tandem, assist credit unions with growth/expansion, acquisition, retention, and engagement. Each EmpowerFi™ solution is designed to help credit unions achieve a frictionless path to growth and transformation, providing C-suite and marketing teams alike an enhanced and immersive path to growth.
"When it comes to growing Heritage Federal Credit Union and remaining steadfast to our members and culture, we need a motivated, energetic partner that specializes not only in strategic insights, but who invests in innovative technology and data to get us there," said David Milligan, CEO at Heritage Federal Credit Union. "EmpowerFi™ is exactly that. We're excited to partner with this vibrant and intuitive team to aid us in the expansion process."
“The folks at Heritage Federal Credit Union are some of the most visionary individuals that we’ve had the pleasure of working with. They have the foresight, vision and tenacity to take the credit union to the next level and beyond. We’re hoping that with the help of our strategic solutions, Heritage FCU will achieve exponential growth over the next decade,” said Hilary Reed, CEO of EmpowerFi™. Reed continues, “EmpowerFi™ is made up of a dynamic group of creative yet strategic thought leaders who are not only passionate about the Credit Union movement but also have the experience to help financial institutions achieve transformational growth. We are beyond thrilled to partner with the Heritage team to facilitate their market expansion and strategic growth journey.”