Press
Heritage Federal Credit Union receives “Category’s Best” Diamond Award for outstanding marketing achievements
NEWBURGH, IN (April 7, 2015) — Heritage Federal Credit Union in Newburgh, Indiana, was recently honored with a “Category’s Best” Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.
The award was presented by the Credit Union National Association (CUNA) Marketing and Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in each of 29 categories ranging from advertising to community events and beyond.
Heritage Federal Credit Union won a “Category’s Best” which is the highest award given in the Community/PR-Ongoing Event category for its entry detailing the Credit Union’s partnership with Mesker Park Zoo & Botanic Garden, and their renovation of the Zoo Tram. With graphics that were entirely designed and produced by the Heritage Federal Credit Union Marketing Department, they were able to take the plain, white Zoo Tram and cover the exterior with colorful, larger than life images of animals in the Zoo.
“Community partnerships contribute greatly to the success of Mesker Park Zoo & Botanic Garden,” says Amos Morris, Executive Director of Mesker Park Zoo & Botanic Garden. “We are very pleased to see a partner being recognized for their investment in their zoo; the creative and dynamic design of the zoo tram is a big hit. Congratulations Heritage Federal Credit Union and thank you for your continued support!”
“Through our continued support of Mesker Park Zoo & Botanic Garden, we believe that we’re clearly enhancing the value of our community,” says Ruth Jenkins, President & CEO of Heritage Federal Credit Union. “The Zoo plays a key role in educating all of its visitors, and notably children, about the importance of preserving and protecting the world in which we live. The Heritage Zoo Tram project was intended to inspire, educate, and raise awareness of the Zoo’s conservation efforts and the protection of endangered species. Our goal is not just to raise financial support or awareness for Mesker Park Zoo & Botanic Garden, but to encourage others to become more involved in their community.”
“The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry,” said Michelle Hunter, Chair of the CUNA Marketing & Business Development Council, and SVP of Marketing & Development at Credit Union of Southern California. “Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution. The Diamond Awards are not easily earned and the CUNA Marketing & Business Development Council is proud to honor those who are deserving of this recognition.”
Award winners were recognized at the council’s 22nd annual conference held March 25-28 in Las Vegas, Nevada. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunamarketingcouncil.org.
For more information, please call Steve Bugg, Chief Marketing and Member Service Officer of Heritage Federal Credit Union, at 812-253-6928, ext. 2267.
About Heritage Federal Credit Union
Heritage Federal Credit Union offers financial products and services to anyone who lives, works, worships or attends school in Vanderburgh or Warrick County, or has an immediate family member who does.
Heritage Federal Credit Union is a community-chartered Federal credit union with over $488 million in assets and serves more than 47,044 members, and operates seven branches in Vanderburgh and Warrick Counties in Southwestern Indiana. More information regarding Heritage Federal Credit Union can be located at www.hfcu.info
About Mesker Park Zoo & Botanic Garden
Mesker Park Zoo & Botanic Garden in Evansville, Indiana is open 365 days a year. For additional information on Mesker Park Zoo & Botanic Garden, including details on zoo membership and admission prices, visit www.meskerparkzoo.com
About the CUNA Marketing and Business Development Council
The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,200 credit union professionals from across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,400 credit union professionals. For more information, visit www.cunacouncils.org or www.cunamarketingcouncil.org