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Hughes Federal Credit Union shines with two Diamond Awards for Marketing Excellence

Only Tucson Credit Union Recognized in Record-Breaking Competition

Tucson, AZ (April 9, 2026) |

Hughes Federal Credit Union was among 181 credit unions nationwide named as winners of the prestigious Diamond Awards, America's Credit Unions Marketing, PR & Development Council’s annual competition recognizing excellence in credit union marketing.

Hughes Federal Credit Union received the following recognition:
• Social Media — “Social Media That Shows the CU Difference”
• Short Form Video — “Southern Arizona Through the Hughes Lens”

America’s Credit Unions Marketing, PR & Development Council announced the winners of this year’s Diamond Awards, recognizing the most effective and innovative marketing campaigns across the credit union industry.

This year’s competition drew a record 1,481 submissions, with 181 organizations from 42 states elected as winners. In total, 330 awards were distributed, reflecting the exceptional quality of work produced by credit unions nationwide.

“We are honored to be recognized among the best in the industry. This award reflects our team’s commitment to delivering meaningful value to our members and telling the credit union story in impactful ways,” said Valerie Fanelli, vice president of Marketing at Hughes Federal Credit Union.

“We are proud to recognize Hughes Federal Credit Union and this year’s Diamond Award winners for their entries that deliver both creativity and results,” said Lorrell Bellotti, Diamond Awards Co-chair and Chief Marketing Officer at Western Vista FCU in Cheyenne, Wyoming.   “These entries demonstrate an understanding of the people we serve and strategic execution that delivers measurable impact.”

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