Contact:
Mark Wolff -- CUNA Communications: (202) 508-6764; mwolff@cuna.coop
Amy Nigrelli – CUNA Marketing: (608) 231-4246; anigrelli@cuna.coop
MADISON, Wis. (August 5, 2011) – Credit Union National Association (CUNA) is pleased to announce the release of two new components of its 2011 International Credit Union (ICU) Day® campaign. CUNA’s “Credit Unions Build a Better World” statement stuffer and drive-up envelope were designed to help credit unions differentiate themselves from their competitors.
Using corresponding messaging and artwork, CUNA’s 2011 ICU Day campaign ties into the United Nations General Assembly declaration of 2012 as the International Year of the Cooperative which carries the theme “Cooperative Enterprises Build a Better World.”
The ICU day statement stuffer (#30023-PRO) highlights social contributions from credit unions around the nation as well as the cooperative aspect of credit unions. This year’s stuffer also comes in electronic formats (#300223E). For one price, credit unions receive both the digital version, which flips from front to back, and a standard PDF.
The ICU Day drive- up envelope (#30024-PRO) incorporates credit unions’ cooperative aspect by emphasizing that credit unions put people’s needs and goals before anything else to help create a better world.
Credit unions can customize both products by adding a call to action, a logo, and contact information. The new stuffer and drive-up are just two of the many offerings available through CUNA’s ICU Day campaign that can be found at (http://www.cuna.org/finlit/icuday_index.html). CUNA’s ICU Day materials feature a full line of supplies, including decorations, print promotions, gifts and apparel for members, staff, and the board. The site also includes links to free ICU Day graphics and coloring pages. Credit unions can order online or call (888) 238-1360. Orders made by September 16 will save up to 10% on all ICU Day materials.
This year, ICU day celebration coordinators have the added advantage of logging into a personalized account that allows them to return to the site to check the status of their orders.
For questions about ICU Day, e-mail icuday@cuna.coop, or contact Joanne Sepich at (800) 356-9655, ext. 4867, or e-mail at jsepich@cuna.coop.
Resources:
ICU Day statement stuffer http://cuna.org/products-services/detail.php?sku=30023C
ICU Day drive-up envelop http://cuna.org/products-services/detail.php?sku=30024C
About CUNA:
With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America's 7,400 state and federally chartered credit unions, which are owned by nearly 92 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information, visit www.cuna.org. For more information about credit unions, visit www.aSmarterChoice.org.