PORTLAND, OR (July 22, 2025) |
Incent, a leading provider of youth digital banking solutions for banks and credit unions, today announced a strategic rebrand to Nuuvia™. The new name reflects the company’s expanded mission to provide a full lifecycle engagement platform for community financial institutions.
The new brand identity marks a significant milestone in the company’s evolution from a youth-centric digital banking platform to a more comprehensive, lifecycle engagement platform. Building on years of success, Nuuvia, which means new path, is focused on helping community financial institutions remain relevant in an increasingly competitive market by strengthening relationships at every stage of a customer’s financial journey.
“We launched Incent with a simple, yet powerful premise, to help community banks and credit unions reach younger consumers,” said Marcell King, president and COO of Nuuvia. “We’ve achieved that and more. Nuuvia represents the future, reflecting a broader vision that encompasses financial wellness, digital engagement and creating lifelong, human connections at the center of every banking experience.”
Nuuvia is built to help community institutions:
- Launch branded, youth-banking programs that build trust and encourage positive habits early;
- Create personalized, digital-first experiences that adapt to account holders’ needs;
- Strengthen loyalty, drive deposit growth, and retain household relationships;
- Integrate seamlessly with existing core and digital banking systems; and
- Support lifelong engagement from a member’s first savings account to managing retirement income.
In conjunction with its rebranding, Nuuvia launched a new corporate website to denote its new visual identity and strategic focus.
“Our mission remains unchanged,” said King. “We are here to help community financial institutions thrive. Nuuvia gives them the tools to connect with the next generation and stay relevant for years to come.”