Indiana Members Credit Union selects Asher as agency of record

INDIANAPOLIS, ID (May 6, 2014) — Indiana Members Credit Union (IMCU) has hired Asher Agency to develop overall marketing strategy, media placement, and creative and brand guidelines.

Established in 1956, IMCU is the largest credit union in central Indiana, with assets totaling $1.4 billion, 110,000 members and 251 employees. There are 25 branch locations, with the main office at 5103 Madison Ave. in Indianapolis. Services include online banking, auto loans, mortgage loans, commercial business loans, credit cards, checking accounts and ATM locations. With a tagline of “Keeping It Simple,” IMCU vows to keep banking uncomplicated yet offers state-of-the-art technology for its members.

“We welcome this partnership with Asher to further enhance the quality of services we provide our members,” said IMCU President/CEO Ron Collier.  “IMCU values its position as part of the central Indiana community, offering a full range of services for personal banking and commercial entities.”

Asher President Tom Borne said: “Asher will draw on our deep experience working with financial institutions to help Indiana Members Credit Union tell its unique story and continue to grow. We are excited to welcome this Hoosier company to our list of valued clients.”

IMCU will be serviced out of Asher’s new Indianapolis office, with full support from the 60+ Asher Agency team.

About Indiana Members Credit Union Indiana Members Credit Union, headquartered on the southside of Indianapolis, Indiana,

was founded in 1956 as the Indiana University Medical Center Federal Credit Union on the campus of IUPUI, and has since grown to 25 branches in Central Indiana, offering

members a better financial alternative and a full array of products and services.  Traditionally offering better rates on loans and deposits, IMCU maintains true to its roots

by “Keeping It Simple” for members.  For more information, please visit IMCU online at

About Asher Agency
Asher Agency is among Indiana’s largest full-service marketing, advertising and public relations firms. Headquartered in Fort Wayne and with 61 employees, Asher serves clients from offices in Fort Wayne; Indianapolis; Atlanta, Ga.; Cary, N.C.; Lexington, Ky.; Oklahoma City, Okla.; Charleston, W.Va.; and Washington, D.C. For more information, contact Asher Agency, 535 W. Wayne St., Fort Wayne, IN 46802; 260-424-3373.


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