Dallas, TX (February 9, 2026) |
Abby Trauth recently joined the On The Mark Strategies team as its new Member Experience Director. She brings new passion and energy to On The Mark Strategies’ member experience programs that will engage clients’ teams and take member service to the next level. Abby most recently served as Senior Director of Innovations at Luminate, Louisiana Credit Unions. While there, she helped pioneer the organization’s rebranding effort and aided credit unions across Louisiana by organizing targeted professional development initiatives, spearheading partnerships with vendors and organizing Luminate’s massive annual convention. Credit union leaders throughout the state highly regard Abby as an industry superstar.
“Abby is a fantastic addition to our growing team,” On The Mark Strategies CEO Mark Arnold said. “Her depth of training expertise and industry experience, paired with her love for all things financial services, is going to wow the diverse array of leaders we serve.”
Abby has a Bachelor of Arts in Mass Communication/Media Studies from Louisiana State University and a Master’s Degree in Hospitality and Tourism Management from the University of New Orleans. Prior to her work at Luminate, she was a successful Sales Director in the tourism industry. Outside of work, she prides herself on running the business development and marketing functions of her family’s dentistry business as well as spending time with her two children. Abby looks forward to the opportunities her new role involves.
“I’ve always admired the incredible work and team at On The Mark Strategies, and I’m thrilled to have the opportunity to support financial organizations across the nation while still being present for my children during these precious childhood years,” Trauth said. “And as Member Experience Director, I’m looking forward to guiding our partners so they can better serve the members they love.”
For more information about On The Mark Strategies, visit onthemarkstrategies.com or call 972-445- 9177.