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Interior Federal featured in Eltropy case study for outstanding member engagement success

Washington, DC (January 15, 2025) |

 Interior Federal is proud to be the subject of a recently published case study by Eltropy, a leading digital communications platform for community financial institutions. The case study highlights how Interior Federal achieved exceptional results by integrating Eltropy's Reputation Management solution within its existing texting capabilities at the beginning of 2023.

This enhanced partnership has propelled Interior Federal to new heights, collecting 294 Google reviews while maintaining an average star rating of 4.91. These achievements underscore the Credit Union’s commitment to delivering exceptional service and leveraging innovative tools to create 5-star moments for their members.

The case study also features insights from Lauren Chacko, Interior Federal’s Senior eCommerce Specialist, who discussed the challenges the Credit Union faced with its online presence prior to implementing a comprehensive reputation management solution.

“When I started, we had very few reviews online, maybe a hundred or so. What members tend to do is not necessarily leave a review when they're happy. It's just when they have something like a negative experience that they complain about.”

Chacko’s perspective highlighted the difficulties Interior Federal encountered before adopting Eltropy’s solution and how these tools have since transformed member feedback. “By making review requests as easy as texting, they’ve turned happy moments into even happier feedback, asking for reviews at the perfect time when members are feeling their best,” the case study mentioned. As a result, Interior Federal has strengthened its digital reputation and showcased the outstanding service it offers.

The Eltropy case study demonstrates how cutting-edge technology can empower credit unions to better serve their communities, enhance communication, and achieve measurable success.

To read more about the case study, visit Eltropy’s website.

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