Press
Lake Michigan Credit Union hires Lauren Zielinski as Assistant Media Buyer
GRAND RAPIDS, MI (June 4, 2015) — Lake Michigan Credit Union (LMCU) is pleased to announce the hiring of Lauren Zielinski as Assistant Media Buyer. She joins LMCU’s marketing department.
Zielinski is a graduate of Saginaw Valley State University and holds a BBA in Marketing. Her most recent position was marketing manager for IT consultant Coretek Services (Farmington Hills, MI). Zielinski also worked for Custom Home Health (Royal Oak, MI) and was an assistant manager of Enterprise Rent-A-Car’s busy Detroit Metro Airport branch.
LMCU’s Senior Vice President of Marketing, Don Bratt, is excited to add Zielinski’s talents to his team. “We are pleased to hire Lauren to fill the vital role of media planner/buyer along with database management as part of our Customer Relationship Management (CRM) program. Lauren has a positive attitude and great skills that will help LMCU better segment our prospects and efficiently target advertising messages to our members and prospects.”
Zielinski was drawn to LMCU for a number of reasons. “I was instantly impressed by both the people at LMCU and with the corporate culture as a whole. I saw a growing company with vast opportunities that would challenge me to learn new skills from talented coworkers. I especially look forward to helping LMCU expand its influence on the east side of the state.”
Founded in 1933, Lake Michigan Credit Union is one of the largest financial institutions headquartered in Michigan. With a staff of nearly 900, LMCU’s assets exceed $3.7 billion, with a mortgage serviced portfolio of almost $7 billion. With over 316,000 members, LMCU has 36 convenient branch locations – including Traverse City, Fruitport Township, Farmington Hills and Troy – and nearly 100 ATMs in west Michigan and Kalamazoo – plus dedicated mortgage offices in Saginaw, Livonia and Grand Blanc. LMCU provides a full-range of financial services, from high interest-bearing checking accounts to mortgages, commercial loans, insurance and investment services. To find out more, please visit www.lmcu.org.