Lender Price adds mortgage technology veterans to executive team

David Colwell and Linn Cook tapped to lead business development and drive strategic growth for Southern California-based technology company

PASADENA, CA (April 1, 2019) — Lender Price announced that David Colwell and Linn Cook are joining their management team to head up marketing, business development and strategy, reporting to CEO and founder Dawar Alimi. David and Linn bring many years of experience in the mortgage technology industry to assist in the growth of Lender Price.

David Colwell will take on the role as executive vice president of business strategy, bringing more than 20 years of experience in mortgage banking, product and pricing engine (PPE) technology and loan origination system (LOS) technology. David will oversee all aspects of revenue generation, strategic planning, business partnerships and financial forecasting.

Linn Cook brings 20 years of experience in finance and mortgage technology sales and marketing, taking on the role as senior vice president of marketing and sales. Linn will draw on his successes in credit reporting, PPE and mortgage LOS technology to drive revenue and increase visibility of the Lender Price brand.

“At Lender Price, we believe in bringing on talented people with deep industry experience,” said Dawar Alimi, CEO of Lender Price. “David and Linn have shown that they know how to grow technology companies and we’re thrilled to have them join our team. They are both exceptional leaders and their experience in the mortgage technology industry will be invaluable to us.”

“Lender Price is an amazing technology company and I’m grateful to have this opportunity to work with such a talented group of people,” said David Colwell. “I am looking forward to this journey, and to helping mortgage lenders leverage Lender Price to re-invent the mortgage lending process.”

“Lender Price’s technology is modern and can handle big sets of data very efficiently,” said Linn Cook. “That means our products are more responsive, more configurable, and more useful to the end user. These are great products and I’m looking forward to setting new sales records every year.”

Lender Price provides mortgage lenders with an online and mobile borrower engagement tool that features a built-in pricing engine and automated generation of loan disclosures. Seven of the top 50 mortgage lenders in the country use Lender Price to drive online interactions with borrowers, resulting in higher application completion rates and more efficient lending.

About Lender Price

Lender Price is a California-based big data technology innovator and developer of digital mortgage lending technology, including the Digital Lending point-of-sale (POS) tool and an advanced product pricing & eligibility (PPE) engine. Lender Price provides all types of mortgage lending institutions – wholesale and correspondent lenders, banks, credit unions and mortgage brokers – with advanced technology designed to eliminate friction, increase transparency, and effectively engage with borrowers. For more information, visit and


Linn Cook
SVP, Sales and Marketing
Lender Price
M: (949) 419-5627

More News