Life CU presented Diamond Award for its gorgeous credit union website design

COTTONWOOD HEIGHTS, UT (April 5, 2019) — CUNA recently awarded Life CU one of their prestigious Diamond Awards, in recognition of their superior credit union website design. The award was accepted in person by representatives from Life CU. Additionally, Life’s website was also honored with a “Category’s Best” award. The website itself was designed by seasoned agency BloomCU, who specializes in making beautiful and tech-savvy websites for credit unions.

CUNA’s Diamond Awards are part of their annual Marketing & Business Development Council Conference, a popular credit union event. Each year, credit union marketers come to the conference to learn about the latest marketing trends, network with other marketers, and attend the banquet where the awards are presented.

Life CU’s successful website was a revamp in many ways. Life primarily serves health care employees in the Nashville area, and the new website was designed to cater to them and their unique needs. The new website is fast, highly mobile-friendly, and filled with smart-technology add-ons. For example, BloomCU employed a technology called Persona to help provide a custom experience to each site visitor, based on their past history and stated preferences.

Life’s current home page also poses the question “What Can Life Do for Me?” It  encourages first-time users to take a quick quiz to help them find exactly what they are looking for on the site. In addition to the technological updates, the site also has a gorgeous new design, complete with naturalistic photography and clean, simple lines.

“Our new website truly reflects the spirit of our mission as a credit union,” said Kim Allen, Marketing Director of Life CU. “With its fresh and conversational approach, it highlights the care and relationships we share with our members.”

About BloomCU

BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.

About Life Credit Union

Life Credit Union, named for their deeply held desire to be a fundamental part of their members lives, was originally chartered in 1958 as Baptist Hospital Credit Union. At the time, they had only nine members, and a mere $45.00 in assets. Today, they have over 4,000 members and more than $35 million in assets. Headquartered in Nashville, Tennessee, they have opened up their membership base to anyone in the healthcare industry (and their family members) who live in Cheatham, Davidson, Robertson, Rutherford, Sumner, Williamson and Wilson counties.


Derik Krauss
(844) 334-3837 |

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