Listerhill Credit Union wins Excellence Award

MUSCLE SHOALS, AL (January 31, 2023) — The Tennessee Center for Performance Excellence (TNCPE) announced that Listerhill Credit Union will receive the prestigious 2022 TNCPE Excellence Award. An organization recognized with the Excellence Award is an outstanding example of a high-performance organization that exhibits processes that serve as role models for others and have demonstrated management excellence with superior results over time.

Listerhill Credit Union, headquartered in Muscle Shoals, Alabama, is a nonprofit financial cooperative with a mission to improve lives in the communities it serves. According to Brad Green, President and CEO of Listerhill, that mission drives the credit union toward continuous improvement every day. “Our employees have played a big part in our success,” Green said.

“I’ve always hoped Listerhill would become an organization marked by excellence,” said Green, who has served in the credit union’s leadership since 2008. “I’m pleased that Listerhill is now a TNCPE Excellence Award Winner poised to begin our journey in pursuit of the national Baldrige Award.”

Green added, “Excellence is now officially our expectation at Listerhill. It’s a journey toward always being our best. It celebrates successes, builds on strengths, and learns from failures in order to make ourselves better.”

The 2022 TNCPE Excellence Award will be accepted by representatives from Listerhill on March 2, 2023, as part of the 2023 TNCPE Excellence Conference and Awards Celebration.

“TNCPE’s vision is to be a trusted partner and regional resource in achieving performance excellence and one of the many ways we do that is through the Awards Program,” said TNCPE President and CEO, Heather Schoch.  “Organizations being recognized this year have demonstrated a strong commitment to improvement and have chosen TNCPE and the Baldrige framework as their path to excellence.  They have completed a rigorous assessment and site visit process in order to receive valuable feedback on their excellence journey, and I personally commend them!  TNCPE is proud to be associated with these organizations.”

A full list of winners can be found on the TNCPE website

About Listerhill Credit Union

Listerhill Credit Union is a nonprofit, member-owned financial institution. Founded by Shoals residents 72 years ago, Listerhill has grown to include 94,000 members, $1.3 billion in assets and 17 branches in north Alabama and southcentral Tennessee. For more information, please visit or call 800-239-6033.


Drew Edwards
(256) 383-9204, ext. 1279

More News