Press
Local credit union announces merger
Heartland Federal Credit Union Grows to $110M in Assets
DAYTON, OH (November 10, 2014) — Heartland Federal Credit Union is pleased to announce its merger with Affinia Federal Credit Union effective November 1, 2014. Affinia was chartered in 1936 as The Reynolds and Reynolds Employees Federal Credit Union. Heartland was chartered in 1935 as the Dayton Telco Federal Credit Union. The credit unions’ similar storied histories and dedication to member service facilitated the successful merger. Heartland’s financial strength makes it well positioned to capitalize on the economies of scale that will allow them to continue to provide innovative financial products and services to meet the needs of its members.
With the merger, Heartland grows to $110 million in assets, serving nearly 12,000 members at 4 locations in Dayton, Springfield, and Piqua. Joan Dunsky, former General Manager at Affinia FCU, has been appointed Chief Administrative Officer for Heartland FCU, overseeing the conversion and the transition of the Affinia Research Park facility to a full- service Heartland branch. Ron Huist will continue to serve as President and CEO of Heartland.
The Affinia FCU location at the Reynolds & Reynolds facility at One Reynolds Way, Kettering, OH 45430 will become a full-service Heartland FCU branch sometime during first quarter 2015. Updates on the exact timing of the Research Park branch location will be posted on the Heartland website thinkheartland.com.
“The consideration of mergers has become a strategic necessity for all mid-size credit unions. Significant investments in technology are necessary to provide members with more convenient channels to process their transactions anytime, anywhere. The complex regulatory
environment and increased competition from banks, insurance companies, pay day and other lending sources have put additional pressure on credit unions. Mergers provide mid-size credit unions with an opportunity to combine their talents and resources in order to overcome these challenges, and to ensure controlled growth and profitability well into the future.”, says Ron Huist, CEO.
The credit union movement was founded on one simple concept … members helping members. Heartland is thrilled with the opportunities this merger will provide to continue to help a growing base of members. There has never been a better time to be a member of Heartland Federal Credit Union.
Membership to Heartland Federal Credit Union is available and open to all residents, employees, students, and church attendees, of Clark, Greene, Miami, and Montgomery counties within the state of Ohio. For more information, please visit thinkheartland.com or call 937-294-1991.