Madison Advisors shares new research on interactive personalized video and its impact on customer communications at DSF ‘22

COLLEYVILLE, TX (March 21, 2022) — Madison Advisors—Madison Advisors today announced its senior analyst, Richard Huff, will be sharing the results of the firm’s recent study on interactive personalized video (IPV) and its impact on an organization’s customer communications management (CCM) strategy at DOCUMENT Strategy Forum (DSF) ’22. The event is being held April 4-6 at the Hyatt Regency O’Hare Chicago in Rosemont, Illinois.

Huff’s presentation, “Improving the Customer Experience with Interactive Personalized Video,” scheduled for Monday, April 4 at 11:10 a.m. – 12:00 p.m. CDT, will cover trends driving the enhancement of customer communications with IPV, criteria for assessing IPV systems available and a market overview of vendors offering IPV solutions that participated in the study. Additionally, Huff will share two real-life case studies that cover how financial services and healthcare companies using IPV to generate customer communications have seen measurable benefits in customer adoption of new offerings, greater enrollment in financial systems and a reduction in call center volumes during peak periods, such as open enrollment and quarter-end.

Huff has extensive experience in managing market and product research to offer strategic advice on best practices and technology recommendations for organizations of all sizes. His experience includes assisting clients with enterprise document strategies, product selection and market initiatives.

For more information on DSF ’22, visit this link.

Rich Huff

About Madison Advisors

Madison Advisors specializes in offering Fortune 1000 companies context-specific guidance for a range of content delivery strategies, particularly those addressing enterprise output technologies and print and electronic customer communications. Madison Advisors’ analysts and consulting professionals are dedicated to technology and market research that is delivered through short-term project engagements as well as articles, publications and presentations. In addition, the company’s hands-on experience developed through assisting its clients with deploying selected solutions adds a practical dimension to their approach not typically found with consulting generalists or other analyst firms.

Madison Advisors on LinkedIn:


Sandy Armstrong
Director of Media and Communications
Sterling Kilgore, Inc.
630-964-8500 x 228

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