MAP company Founder Cyndie Martini to retire as CEO
Sterling 25-year career substantially contributed to rise of digital transactions and financial access for credit unions
SEATTLE , WA (March 3, 2023) — Member Access Processing (MAP) announced today that Founder and CEO Cyndie Martini will be stepping down as CEO on August 31, 2023. She will work with the Board to identify her replacement and ensure a smooth transition.
“Twenty-five years ago, Cyndie had a vision of how credit unions could compete with and match the credit and debit card service of large, national banks and she turned that vision into a successful company,” said Gordon Howe, MAP’s Board Chair. “She has been a magnificent leader. Under her careful watch, MAP has expanded its credit unions across the country and built an unrivaled reputation for customer service. We congratulate her on a historic career.”
Over her two and a half decades as CEO, Martini has made substantial impacts in the credit union industry. Prior to her arrival, few credit unions offered their members digital payment options, debit cards, or credit cards. Credit unions lagged behind large national banks.
Now, thanks to Credit Union Service Organizations (CUSOs) like MAP, credit unions can compete with and, in many ways, surpass larger banks on credit and debit card service. Martini’s career also saw the evolution of credit and debit card security with encryption, phone-based payments, and the rise of online purchasing. Card services now represent the most frequent connection between members and credit unions.
“I take great pride in the way our team has helped the credit union industry,” said Martini. “Every single day, Member Access Processing makes a difference for our credit union clients and their members. We have helped credit unions give greater financial access to their members. And we’ve done that with the best customer service in the industry. We have a spectacular team, and the company is well positioned for future success. I can’t wait to see what the future holds. I want to thank everyone that I’ve worked with over the years. We’ve made a difference in an industry we love and respect.”
Cyndie Martini founded Member Access Processing in 1998. During that time, she has grown the MAP business throughout the United States and secured a strong, lasting relationship with Visa, Inc. Under her leadership, MAP remains the only CUSO to offer Visa Debit Processing Services to credit unions. Martini kept the company at the forefront of providing industry-leading products and services to credit unions.
For more information about Member Access Processing, please visit https://maprocessing.com/.
About Member Access Processing
Member Access Processing (MAP) is the nation’s only card processing aggregator of the Visa Debit Processing Service platform for credit unions. MAP’s special role in the marketplace provides its client credit unions the unique opportunity to leverage the Technology, Security, and Service of Visa for their members. As a Credit Union Service Organization, MAP is committed to the credit union movement and values its credit union clients first and foremost. Working directly with Visa, MAP offers customized, turn-key Debit, Credit, ATM, Mobile, Prepaid-Reloadable, and Gift solutions — all supported by MAP’s five-star training, support, and service.
