Press
Member education video series for credit unions
CHATTANOOGA, TN (April 14, 2015) — True North Custom has developed the industry’s first custom-branded education videos tailored specifically for credit unions.
For a fraction of the cost to produce, edit, and distribute videos, the “It’s Your Money” series allows credit unions to deliver educational and engaging video content branded to their organizations.
The video series offers the capability to enhance any brand through a variety of platforms including website content, email campaigns, and social media content. Designed to offer members guidance about financial life decisions, the video library highlights relevant issues and trends that relate to current and future members.
As members continue to adopt digital platforms for everyday banking, credit union marketers must utilize digital channels to inform and educate members. Online videos are rapidly gaining strength as a source for a successful content marketing strategy. In fact, Forrester Research recently announced that one-minute online videos hold the value of 1.8 million words. Well-planned and executed videos can help marketers communicate and influence consumers.
“Video adoption for content marketing is becoming a benchmark for any successful member communication strategy,” says True North Custom VP of Business Partnerships Kevin Lytle. “We strive to help credit unions interested in enhancing their marketing strategy via online videos reach their goals.”
To view sample member education videos from True North, visit:
http://bit.ly/truenorth-creditunionvideo
About True North Custom
With more than 25 years experience and a national network of 400+ delighted clients, True North brings business insights and fresh ideas to fuel your growth strategies. Whether your objectives involve brand awareness/perception, member onboarding and retention, or loan growth, we provide data-driven, fully integrated marketing and communications programs that deliver measurable results. Visit truenorthcustom.com to learn more.