Member-Focused Video from CUNA CEO Bill Cheney Promotes International Credit Union Day

Madison, Wis. (October 12, 2011) – CUNA announced today the release of a video from its President and CEO, Bill Cheney, in which he urges members to be part of building a better world by celebrating International Credit Union (ICU) Day on October 20, 2011.

Credit unions are invited to share this member-focused video on their websites and distribute it in other online communications to members.  For instructions on how to feature this video on your website, see below.

“For over 75 years, our philosophy in the credit union movement has been ‘people helping people.’  That is not just a catchphrase; it is what credit unions do,” explains Cheney in the video.  As a member, he adds, “your credit union pools your resources to build better communities and strengthen your financial well-being.”

Cheney goes on to highlight the important economic and social contributions credit unions, and their 93 million members, make to their local and global communities.

Cheney adds that this ICU Day will lead into the year-long 2012 International Year of the Cooperatives.  On October 31, credit unions will join cooperatives from all sectors of the economy will begin celebrating the positive impact cooperatives have in reducing poverty, creating jobs and promoting social integration throughout the world.

Here’s how you can share this video with your members:

With so many reasons to celebrate, credit unions are hosting ICU Day events across the country.  For ICU Day celebration ideas, visit  For other questions about ICU Day, please contact Joanne Sepich at (800) 356-9655, ext. 4867.

# # #
About CUNA:
With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America’s 7,400 state and federally chartered credit unions, which are owned by nearly 92 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life.  For more information about CUNA, visit or the CUNAverse blog and follow @CUNAverse on Twitter.  For more information about credit unions, visit and follow @asmarterchoice on Twitter.

More News