Michigan State University Federal Credit Union announces new Vice President of Marketing and Sales

EAST LANSING, MI (April 8, 2014) — Patrick McPharlin, President and Chief Executive Officer (CEO) of MSU Federal Credit Union, is pleased to announce Deidre J. Davis as MSUFCU’s Vice President of Marketing and Sales.

Davis was previously the Chief Marketing Officer at Notre Dame Federal Credit Union before joining MSUFCU. Experienced in the creation and management of products designed to enhance member service, she brings more than 10 years of marketing and member experience to MSUFCU. In her new position, Davis will oversee MSUFCU’s marketing and member relations departments. Through her marketing management, she will build member engagement and loyalty through the promotion of products and services. Davis received both a Bachelor of Science (BS) in Marketing and Advertising with a minor in economics, and a Masters of Business in Administration (MBA) from Indiana University, South Bend.

“Davis brings a wealth of knowledge and experience to the Credit Union, in addition to her shared passion for our mission to help members achieve financial security, their goals, and ultimately their dreams,” said Patrick McPharlin, MSUFCU’s President and Chief Executive Officer. “I look forward to her contributions to our leadership team, which supports MSUFCU in our commitment to providing superior service to our growing membership.”

MSU Federal Credit Union, the world’s largest university-based credit union, offers a full range of personal- and business-related financial services to Michigan State University and Oakland University faculty, staff, students, alumni association members, and their families worldwide in addition to a variety of select employee groups. Founded in 1937 by a few MSU professors and employees, MSUFCU now has thirteen branches, over 183,000 members, more than $2.6 billion in assets, and over 600 employees.

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