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More than a sponsor: Lake Trust Credit Union powers small town success with microloans

Michigan, IN (August 28, 2025) |

Michigan-based Lake Trust Credit Union is well known for its commitment to empowering wellbeing and multiplying positive impact for not only its members but the communities it serves.  This year, the credit union is the title sponsor of the upcoming Destination Stars Hollow event, which celebrates local businesses and is set to attract more than 40,000 visitors from across the country to downtown Brighton. But their support goes beyond a sponsorship banner.

In addition to their sponsorship, Lake Trust has launched a targeted microloan program to provide direct financial support to businesses participating in the event. This initiative addresses a critical need: helping businesses manage the cash flow required to stock up on inventory and prepare for the increased traffic. The loan program ensures that our local entrepreneurs can make the most of this major opportunity, driving not only their own success but also significant economic growth for the city.

I’d love to connect you with Nicole Paine, business development manager at Lake Trust, to talk about this unique approach to supporting local economic development. I can also connect you to business owners who can share their personal stories of how this loan program made a real difference in their preparations.

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