Press
MSGCU announces winners of high school marketing contest
CLINTON TOWNSHIP, MI (May 14, 2014) — Michigan Schools and Government Credit Union (MSGCU) has announced the winners of its 2014 High School Marketing Contest. This year, Metro Detroit high school students studying marketing competed as ad agencies by “pitching” a complete marketing campaign for a pre-paid debit card targeted at teens and young adults. The winners are:
1st Place: Sterling Heights High School
Team: Pure Happiness (led by Mr. Anthony Wright)
Tagline: Convenience in your hands, happiness in your life!
Students: Dung Huynh, Dimas Moosa, Mackenzie Terebus
2nd Place: Oakland Schools Technical Campus Northwest
Team: Spark Card (led by Mr. Tom Neal)
Tagline: Spark your future
Jayson Haines, Courtney DeConinck, Mark Lowe, Jessica Marcks
3rd Place: Troy Athens High School
Team: The Mitten Card (led by Mr. Rob Holder)
Tagline: No mistakes are made when your Mitten is prepaid
Anjali Bhatt, Mika Obayashi, Luke Copely, Corey Svrcina
“This contest is a great opportunity for high school students to gain hands-on experience while presenting in a boardroom environment,” said Lorie Dietz, Vice President of Marketing and Business Development. “At the same time, MSGCU gains invaluable insight from these students and their recommended marketing campaigns about how best to promote a product such as this. Each of the campaigns had a fresh and unique take on the product. It was exciting to see the creative marketing solutions presented by each team.”
The participating marketing teams presented their campaigns in MSGCU’s boardroom, where a panel of judges scored their campaigns in a variety of categories. MSGCU awarded the top three teams with gift cards and award certificates.
About Michigan Schools and Government Credit UnionNamed one of the Top Workplaces in Michigan by the Detroit Free Press, Michigan Schools and Government Credit Union has been providing quality financial services to its members for almost 60 years. With 11 offices located throughout Macomb and Oakland counties, MSGCU has more than 90,000 members, $1.5 billion in assets and 250 employees. The credit union has consistently received Bauer Financial’s highest five-star rating. In 2014, it also received a member satisfaction rating of 97%.
Founded by a small group of teachers in 1954, MSGCU today offers a full range of loan, savings and checking products and financial services for consumers and businesses. For more information, visit www.msgcu.org or call 586.263.8800 or 1.866.MSGCU4U.