NAFCU Services and Affinion Group Host Free Webinar on Award-Winning Merchant-Funded Rewards Programs

David Frankil

Michael Bush

Washington – NAFCU Services Corporation ( and Affinion Group will host a free webinar educating credit unions about new strategies and best practices for building and maintaining a merchant-funded loyalty program on Tuesday, September 25, at 2:30 p.m. EDT.

The program will include case studies of real-world deployments of various programs and results generated for credit unions. The rewards programs won a 2012 NAFCU Services Corporation Innovation Award, presented at the NAFCU Annual Conference in July 2012.

Additional benefits to attendees will include:

  • Details on how a merchant-funded program is a win-win for the credit union, their members, and participating merchants.
  • Greater understanding of the merchant-funded marketplace and the key players in the space.
  • Tips for selecting a merchant-funded program.

“NAFCU Services recognized Affinion Group’s merchant-funded program as a best-in-class technology with an Innovation Award at our annual conference earlier this year,” said David Frankil, president of NAFCU Services. “This is a largely untapped space with tons of potential for credit unions, offering new ways to attract, retain and engage members.”

For more information on this complimentary webinar from Affinion Group and NAFCU Services, please visit

About NAFCU Services Corporation
NAFCU Services Corporation is a wholly owned subsidiary of the National Association of Federal Credit Unions (NAFCU). Since 1975, NAFCU Services has partnered with the industry’s leading solutions providers to offer value-added products and services at a discount to credit unions. Currently, it offers 30 Preferred Partner programs to the credit union community and maintains the credit union locator website For more information about NAFCU Services Corporation, please visit

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group enhances the value of its partners’ customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,570 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,500 employees and has marketing capabilities in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI Level 1 compliant and Cybertrust certified. For more information, visit

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