National Marketing Innovation Award Goes to TopLine

Credit Union Executive Society Presents Golden Mirror Award for Innovation

MAPLE GROVE, Minn. —October 11, 2012
— The Credit Union Executive Society (CUES) has awarded TopLine Federal Credit Union second place in the Innovation category in its national Golden Mirror Awards, recognizing product innovation, marketing and results. The credit union won second place for a direct mail campaign it created for the Sum-It-Up Savings™ program, to encourage its members to save.

Entrants from all over the United States and Canada were evaluated on innovation, creativity, design, copy, effectiveness and measurability. TopLine’s campaign was selected from over 500 entries with credit union assets from $250-$700 million.

The “Time for Change” Sum-It-Up Savings debit card campaign supported the importance of saving for credit union members. Every time the debit card is used the transaction amount is automatically rounded up to the nearest whole dollar and transferred into a savings account of the member’s choice, like building a child’s savings, putting money into a holiday spending account, setting money aside for emergencies or simply storing up some fun money.

“How proud we are to be honored by CUES for our innovation and the unique opportunity to reach out to our members to help them save,” said Harry Carter, President and CEO, TopLine Federal Credit Union. “Most importantly, TopLine is dedicated to educating our members and the community about the benefits of saving, through the products and services we offer, like Sum-It-Up Savings. But it’s always fun to be recognized for our marketing creativity in delivering those messages as well.”

Winners will be announced in the October issue of Credit Union Management™ magazine and in a special email to Credit Union Times subscribers.

For more about the awards, and to view TopLine’s winning entry, as well as other winning campaigns, visit

CUES is an international membership association for credit union executives, directors and future leaders. For 50 years, CUES has provided quality professional development to support the leaders of the credit union industry. For more information visit

TopLine Federal Credit Union, a Twin Cities-based credit union, is Minnesota’s 13th largest, with assets of more than $320 million. Established in 1935, the not-for-profit cooperative offers a complete line of financial services from its five locations — in Bloomington, Brooklyn Park, Maple Grove, Plymouth and in St. Paul’s Como Park — as well as by phone and online at Membership is available to anyone who lives, works, worships, attends school or volunteers in Anoka, Carver, Dakota, Hennepin, Ramsey, Scott or Washington Counties and their immediate family members.

More News