New CUNA Youth Activity Book Highlights Saving, CU Difference

Mark Wolff – CUNA Communications; (202) 508-6764;
Amy Nigrelli – CUNA Marketing; (608) 231-4246;

New CUNA Youth Activity Book Highlights Saving, CU Difference

MADISON, Wis. (August 22, 2011) — The new Clink! Clink! It’s Money Time activity book from Credit Union National Association (CUNA) invites kids to make sense of earning and saving with fun activities and stories like dollar-and-cent Tic-Tac-Toe and “The Story of Walter the Waster and Susie the Saver.”

“Recent research shows that very young children are capable of understanding basic concepts that underlie consumer decisions,” says Vikki Kinsler, a manager with CUNA’s consumer publishing team. “Clink! Clink! gives parents opportunities to have conversations about the use of money with their kids at an impressionable age.”

Suited for youth ages five to twelve, the full-color book features engaging activities such as a crossword puzzle, a water slide maze, and a financial word scramble that incorporates saving, financial literacy, and the credit union difference in a fun way.  Kids also can “Crack the Credit Union Code,” matching famous faces with corresponding coins or bills, and discover ideas for thoughtful gifts to create on a budget.

The message that the credit union is the smart place to save is built into the exercises, covering such topics as:

  • Credit union terminology (member and share)
  • Saving terminology (deposit, withdrawal, account, interest, and principal)
  • How saving at the credit union keeps money safe for the future

Designed for youth who make deposits, Clink! Clink! It’s Money Time works well as entertainment in the branch while adults conduct business or as a handout after a school presentation.

To view a sample of the activity book online, visit and enter “30025” in the Product Finder, or call 800-356-8010, press 3.


Clink! Clink! It’s Money Time activity book:

More books for youth of all ages:

National Credit Union Youth Week:

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About CUNA:
With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America’s 7,400 state and federally chartered credit unions, which are owned by nearly 92 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life.  For more information, visit For more information about credit unions, visit


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