A new automated chat tool has the potential to change the way credit unions use social media. The Loan Lead Generator is the only product created to help credit unions use Facebook messenger to engage potential borrowers, create excitement about loan products and schedule a follow up call with a loan officer or member service representative.
Milpitas Communications recently introduced the product in the U.S. following successful integrations for banks in Asia.
“I’m thrilled to lead the U.S. launch of the Loan Lead Generator for Milpitas Communications,” said Heather Anderson, sales executive. “I’ve worked closely with our development team to customize this fintech product for credit unions. I’m excited to introduce the movement to this cost-effective and innovative way to keep members and potential members engaged via social media, 24/7/365.”
According to retail banking research conducted by Accenture, almost half of checking account consumers between the ages of 18 and 34 discover retail banking options online, using their mobile devices. When asked which online sources they used, Facebook was selected more than any other app, site or service.
Financial services providers around the world are building automated chat tools that work with Facebook Messenger to generate loan leads. Taiwanese loan service provider AlphaLoan developed its own customized Facebook Messenger chat tool and increased loan leads by 20%. In Mexico, Banco Azteca introduced automated assistant services in Facebook Messenger and WhatsApp and hit its annual new customer acquisition target in just six months, increasing new accounts opened per month by 30% and loan conversion rates by 10%. Banco Azteca customers who used the automated chat services reported 93% satisfaction ratings.
“The Loan Lead Generator can be customized to match a credit union’s branding and loan products, providing a rare opportunity to create a fintech tool that works like proprietary technology without investing considerable development resources,” Anderson said.
For more information, including a video demo, visit https://theloanleadgenerator.com/loan-inquiry/.