New Summit Credit Union branch helps members plan to reach their dreams

Second Inspiration branch creates an immersive experience of major life events within full-service location

MADISON, WI (April 2, 2019) — The first step to achieving goals is envisioning them, and Summit Credit Union is helping members do exactly that with the opening of their second Inspiration branch. The branch opened Monday, April 1 and contains meeting spaces modeled after members’ life goals to motivate them to take action.

“As kids we dream about what our lives will look like when we grow up, but we often lose touch with that outlook as we get older and busier,” said Kim Sponem, CEO & president of Summit Credit Union. “The Inspiration branches are designed to inspire adults to pause and think about their goals and dreams while creating actionable plans for the future.”

In addition to all the services expected at any full-service branch, the new Inspiration branch, located at Summit’s new Cottage Grove headquarters, features spaces meant to remind members that Summit can help them achieve their dreams. The immersive experience gives members the opportunity to meet with Summit advisers in environments that align with their own goals.

Among others, spaces include a house under construction for members hoping to build their dream home and a diner to inspire entrepreneurs interested in starting a business. Additional meeting spaces include an RV trailer for aspiring travelers and a log cabin for members dreaming of owning a vacation home.

The Cottage Grove Inspiration branch joins its Fitchburg counterpart, which opened Fish Hatchery Road in 2013.

Located at 1709 Landmark Drive, the Cottage Grove branch is open from 8:30 am-5 pm Monday through Thursday, 8:30 am-6 pm on Fridays and 9 am-12 pm on Saturdays. Drive-up lanes with access to a video teller machine will be available 7:30 am-6 pm Monday through Friday and 8:30 am-1 pm on Saturdays. To schedule an appointment at this location, visit

About Summit Credit Union (WI)

Established in 1935, Summit Credit Union is a member-owned financial cooperative. Summit holds $6.8 billion in assets and has more than 252,000 members and 967 employees across 57 locations throughout Wisconsin. Since 2002, Kim Sponem has been CEO & President of Summit Credit Union, formerly known as CUNA Credit Union/Great Wisconsin Credit Union. Recognized for its excellence in employee engagement, in 2021, 2022 and 2023 Summit was named both a Top Workplace in the USA by Top Workplaces USA and a Top Workplace in the Madison area by the Wisconsin State Journal. In 2023 it has added a Top Workplace award in Milwaukee by the Milwaukee Journal Sentinel. For more information, visit or call 608-243-5000 or 800-236-5560. For additional media information, visit or follow Summit on Facebook and Instagram.


Jason Waller
Cell: 608-698-5948
Work: (608) 243-5000, ext. 6862

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