North Carolina Based Lorillard FCU announces new name and brand
HIGH POINT, NC (January 4, 2015) — Credit Union industry veteran Patti Weber, CEO, officially announced the rebranding of Lorillard Federal Credit Union to Triad Partners Federal Credit Union earlier this month. The new identity pays homage to the community in which they have served for 50 years (1965-2015) “We wanted the name to accurately reflect what we are all about; we have two branch locations in Greensboro, one branch in High Point and we are Partners in our members financial well- being, Weber explained. We are hopeful that by broadening our brand identity, we would attract more people within our community.
“The tag line “It’s All Good” was introduced and trademarked in 2012, as this was a frequent comment our members made while visiting our credit union,” Weber explained. We will continue to use our tag line with our new brand. To assist with the implementation and design of our new brand, Triad Partners Federal Credit Union worked directly with your marketing co. CEO Bo McDonald. “The YMC team made it a quick and easy process to rebrand all of our marketing materials and signage. We will begin 2015 with our new brand and celebrate 50 years of service as Triad Partners Federal Credit Union,” Weber said.