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Off and running: 80 Credit Unions to vie in The Great Transaction Challenge
MIDDLETOWN (January 29, 2014) – A total of 80 credit unions are registered to compete in The Great Transaction Challenge – the MY CU Services competition encouraging institutions to grow their electronic bill payment usage in 2014. The credit union whose electronic bill payment volumes outperform 2013 levels by the greatest percentage wins free bill payment in 2015 (not to exceed $5,000).
To help credit unions increase their bill payment marketing efforts, MY CU Services is providing free resources to get the word out to their members about electronic bill payment’s benefits and convenience. All participating credit unions have access to marketing templates to easily promote electronic bill payment to their members.
“This competition provides credit unions an extra incentive to help their members understand the benefits of utilizing electronic bill payment,” said Jaime Agostino, marketing manager for MY CU Services. “The additional marketing efforts will help members and potential members see that credit unions have the technology solutions they are looking for when considering their financial institution options.”
Throughout the year, MY CU Services, a wholly owned CUSO of Mid-Atlantic Corporate Federal Credit Union, will provide updated standings each quarter to fuel the competitive spirit. It will also share marketing tips to help credit unions showcase to members the convenience of using the bill payment product.
For additional information on The Great Transaction Challenge, contact the MY CU Services’ marketing team at (888) 985-7280 or mycumarketing@mycuservices.com.
About MY CU® Services, LLC
MY CU® Services, LLC is a wholly owned CUSO of Mid-Atlantic Corporate Federal Credit Union, headquartered in Middletown, Pa. MY CU Services is a leading provider of electronic payment and technology solutions for credit unions. Credit unions are eligible to use these services directly through MY CU Services, or by working with one of its corporate partners. The CUSO currently provides services to more than 750 credit unions. For more information, visit www.mycuservices.com. It’s time to Experience the Difference with MY CU Services.