Seal Beach and Colorado Springs, CA & CO (October 17, 2025) |
OptifiNow, the leading provider of CRM solutions for mortgage lenders, and BombBomb, the premier video messaging platform, today announced a new integration that empowers lenders to strengthen relationships through personalized video communication.
The integration will be available in both the retail and wholesale versions of the OptifiNow CRM, enabling loan officers and wholesale account executives to record, send, and track BombBomb videos directly within their daily workflow. By combining OptifiNow’s powerful CRM automation with BombBomb’s proven video messaging tools, lenders can deliver messages that stand out, build trust, and drive stronger business outcomes.
“Video has become one of the most effective ways to stand out and create authentic connections,” said John McGee, President and CEO of OptifiNow. “Our clients have been asking for this integration because they know video increases engagement and builds trust. Whether it’s a loan officer guiding a borrower through the mortgage process or an account executive explaining the nuances of Non-QM, BombBomb gives our users a powerful new way to connect.”
“Lenders know that trust and relationships drive this business, and nothing builds trust like face-to-face communication,” said Conor McCluskey, CEO at BombBomb. “BombBomb has proven that video outperforms plain text and leads to better engagements and conversions. Partnering with OptifiNow ensures that loan officers and account executives can put that power to work without leaving their CRM, making every interaction more personal and impactful.”
For retail lenders, the BombBomb integration provides a simple way to improve the borrower experience by using video to explain complex mortgage concepts, deliver updates, and celebrate milestones. For wholesale lenders, account executives can use video to engage and educate broker partners in a more compelling and memorable way, helping them stand out in today’s competitive market.
Key benefits of the OptifiNow - BombBomb integration include:
- Send and track BombBomb videos directly from the OptifiNow CRM
- Boost engagement and response rates with borrowers, partners and brokers
- Simplify complex mortgage concepts with clear, face-to-face style explanations
- Build stronger relationships and differentiate through authentic communication
- Leverage BombBomb’s proven video results: +81% higher opens, +120% higher responses, +67% more conversions
For more information, please visit www.optifinow.com and www.bombbomb.com.