Oregon Community Credit Union receives Diamond Award for outstanding marketing
EUGENE, OR (April 1, 2015) — Oregon Community Credit Union in Eugene, OR, was recently honored with a Category’s Best Award, which recognizes outstanding marketing and business development achievements in the credit union industry.
The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in each of 29 categories ranging from advertising to community events and beyond.
Oregon Community Credit Union won the Social Media category for its entry, entitled Fly South with the Ducks. The winning entry detailed the photo contest, hosted on Facebook, which challenged their Duck Card Platinum Visa® holders and new applicants to prove their passion for the Oregon Ducks by submitting a photograph on Facebook that best defines the term “Duck Devoted” for a shot at the grand prize: a weekend trip for two to the Oregon vs. UCLA football game at the Rose Bowl Stadium in Pasadena, CA. More than 240 entries were submitted, the page’s fans grew from 575 to 2,853, and traffic to our credit card application page increased 88% from 1.8k to 3.3k during the contest period, and application clicks increased 77%, from 510 to 904.
“The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry,” said Michelle Hunter, Chair of the CUNA Marketing & Business Development Council, and SVP of Marketing & Development at Credit Union of Southern California. “Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution. The Diamond Awards are not easily earned and the CUNA Marketing & Business Development Council is proud to honor those who are deserving of this recognition.” Award winners were recognized at the council’s 22nd annual conference held March 25-28 in Las Vegas, Nev. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunamarketingcouncil.org.
For more information about Oregon Community Credit Union, please visit www.oregoncommunitycu.org.
Oregon Community Credit Union, founded in 1956, is a full-service financial institution providing checking, savings, certificates and money market accounts as well as mortgages, auto and home equity loans, and a full range of investment services. Oregon Community Credit Union operates nine branches in Eugene, Springfield and Salem. Membership is open to anyone who lives or works in Benton, Clackamas, Clatsop, Columbia, Coos, Crook, Curry, Deschutes, Douglas, Gilliam, Hood River, Jackson, Jefferson, Josephine, Klamath, Lane, Lincoln, Linn, Marion, Morrow, Multnomah, Polk, Sherman, Tillamook, Wasco, Washington, Wheeler, and Yamhill Counties in Oregon; employees of the State of Oregon and Bi-Mart Corporation; and members of the UO Alumni Association and current students at the UO.
The Duck Card Platinum Visa® with Cash Back and The Duck Card Platinum Visa® are the only cards dedicated to University of Oregon school pride. Not only does The Duck Card offer low rates and cash back, but it also supports the University of Oregon Alumni Association with every purchase. Cardholders also have access to special offers and game events, plus the opportunity to enter contests – like “Fly South with the Ducks.” For more information or to apply, visit http://www.TheDuckCard.com/.
The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,200 credit union professionals from across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,400 credit union professionals. For more information, visit www.cunacouncils.org or www.cunamarketingcouncil.org.