PenFed Credit Union marketing campaign takes over Concourse C Connector at Washington Dulles International Airport greeting millions as travel soars & capital region grows
New ‘PenFed Tunnel’ Transforms Daily Gateway to Nation’s Capital Via a Multi-Year, Multimillion Dollar Partnership Between Clear Channel Airports, The Metropolitan Washington Airports Authority and PenFed
TYSONS, VA (October 4, 2022) — Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and the nation’s leading airport media provider, announced today a new multi-year, multimillion dollar partnership and sponsorship with PenFed Credit Union, the country’s second largest federal credit union serving over 2.8 million members worldwide with $36.6 billion in assets, to activate a cutting-edge, first-of-its-kind brand takeover of the Concourse C Connector at Washington Dulles International Airport (IAD), operated by the Metropolitan Washington Airports Authority (MWAA).
PenFed’s Out-of-Home (OOH) marketing campaign includes a bespoke digital media tunnel comprised of LEDs as well as directional audio via sound cones bookending the tunnel and measures nearly 4,000 square feet. Dubbed “The PenFed Tunnel,” it also includes two lit tension fabric displays, and six tension fabric displays providing PenFed with Terminal C brand takeover at Dulles International Airport. The marketing campaign provides PenFed with 100% share of voice in the terminal, a marketing first at the airport, helping the brand to reach millions of air passengers every day as travel hits pre-pandemic levels.
“We are incredibly proud of the outcome of this multi-year, multi-team effort to build a true terminal brand takeover for one of the most established and significant financial institutions in our country, PenFed,” said Morten Gotterup, president, Clear Channel Airports. “This immersive digital marketing campaign is like nothing we’ve seen before in an airport. The magnificent digital displays that make up The PenFed Tunnel provide a wow factor with audio and visual effects no other brand has previously activated. This exciting brand activation will engage millions of air travelers and inspire them to take action.”
“MWAA and PenFed have been great partners along the way to make this unparalleled campaign a reality. This activation also illustrates the strength and creativity of our team at Clear Channel Airports whose core pillars are customer centricity, executional excellence and advancing our digital capabilities,” added Gotterup.
“PenFed is thrilled to continue ramping up our presence here in our hometown Washington region while also reaching travelers from across the nation,” said PenFed Credit Union President/CEO and PenFed Foundation CEO James Schenck. “PenFed membership is open to everyone, and we are proud of the bold messaging and awareness The PenFed Tunnel brings to our market-leading products and service. This partnership will allow us to help even more Americans achieve their financial well-being.”
“The audiovisual displays bring new vibrance to the travel experience as passengers move through the tunnel between Concourse C and the AeroTrain station at Dulles International Airport,” said Airports Authority Vice President for Marketing and Concessions Jaimini Erskine. “It is fitting to create a lasting and memorable impression as travelers from around the world experience this dynamic and innovative feature along their airport journey.”
PenFed Credit Union President/CEO and PenFed Foundation President, James Schenck unveils The PenFed Tunnel, a Marketing Campaign Take Over of Concourse C Connector at Washington Dulles International Airport Greeting Millions as Travel Soars & Capital Region Grows.
PenFed Credit Union Marketing Campaign Takes Over Concourse C Connector at Washington Dulles International Airport Greeting Millions as Travel Soars & Capital Region Grows.
About PenFed Credit Union
Established in 1935, Pentagon Federal Credit Union (PenFed) is America’s second-largest federal credit union, serving 2.9 million members worldwide with $35.3 billion in assets. PenFed Credit Union offers market-leading certificates, checking, credit cards, personal loans, mortgages, auto loans, student loans, and a wide range of other financial services with members’ interests always in mind. PenFed Credit Union is federally insured by the NCUA and is an Equal Housing Lender. To learn more about PenFed Credit Union, visit PenFed.org, like us on Facebook and follow us @PenFed on Twitter. Interested in working for PenFed? Check us out on LinkedIn. We are proud to be an Equal Employment Opportunity Employer.
About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the leading airport advertising, sponsorship specialist and innovator in the U.S. Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), is one of the world’s largest outdoor advertising companies and operates more than 260 airport media programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor Americas by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
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