PSECU receives top honors, international recognition for marketing efforts
PSECU took home 11 MarCom Awards, including three at the Platinum level – the annual competition’s top honor.
HARRISBURG, PA (February 16, 2021) —
PSECU, Pennsylvania’s anytime, anywhere digital credit union, was recently presented with 11 MarCom Awards for submissions made to the annual, international competition administered by the Association of Marketing and Communication Professionals (AMCP). Designed to honor the creativity and hard work of industry professionals, the 2020 MarCom Awards program received more than 5,000 entries from 30 countries around the globe. PSECU entered 11 pieces into the competition, all of which received accolades.
It’s such an honor for our team to receive recognition of our marketing efforts on an international level,” said PSECU Vice President of Marketing and Membership Development Barb Bowker. “It’s our goal to produce and share valuable content that educates, inspires, and motivates our members and non-members to make their wallets work for them . I’m proud that our team continues to create award-winning content that ultimately makes a positive impact on the financial well-being of those in our community.”
According to the summary of the MarCom Award selection process provided on the official website, “Entries are judged at random and not compared directly to other entries in their categories… There are no lengthy essays to persuade the judges; so all work is evaluated solely on its own quality, creativity, and resourcefulness. Judges base their decisions on learned perceptions of creative excellence rather than an entrant’s imaginative explanation of an entry’s value.”
The credit union received three Platinum Awards, the highest designation in the competition; five gold awards; and three honorable mentions. The chart below summarizes PSECU’s 2020 MarCom Award entries, along with their corresponding award categories and the recognition level each received:
|
Title of Entry
|
Entry Category
|
Recognition Received
|
| PSECU Brand Evolution Campaign |
Marketing | Promo Campaign | Branding Refresh |
Platinum |
| PSECU Brand Evolution Social Campaign |
Social Branding Campaign |
Platinum |
| PSECU e-Newsletter |
E-Communications | E-Newsletter |
Platinum |
| PSECU Brand Evolution Campaign TV |
Television (Broadcast & Cable) | Campaign |
Gold |
| PSECU Brand Music |
Audio | Radio | Original Music |
Gold |
| PSECU Mobile App |
Design (Web) | Mobile App |
Gold |
| PSECU We’re Here to Help Campaign |
E-Communications | E-Mail Campaign |
Gold |
| PSECU’s Penn State Alumni Association Choose Your Card Campaign |
Marketing | Promo Campaign | Integrated Marketing |
Gold |
| PSECU E-Annual Report |
E-Communications | E-Annual Report |
Honorable Mention |
| PSECU Mobile App |
Mobile App | Web | App for Business |
Honorable Mention |
| PSECU SwipeStakes Campaign |
Marketing | Promo Campaign | Promo | Marketing Materials |
Honorable Mention |
PSECU’s Marketing Department handles much of the credit union’s design work internally, taking the idea for each piece from conception to completion in-house.
“Congratulations to our entire Marketing team for earning these prestigious MarCom Awards,” said PSECU President and CEO George Rudolph. “The work you do to serve our valued members and to make them aware of the many products and services PSECU offers to help them achieve financial success is greatly appreciated.”
About PSECU
Opened in 1934, PSECU was founded by 22 ordinary people who pooled $90 and made an extraordinary commitment to each other: To create a financial institution where collective resources benefit all members. Today, PSECU continues that legacy as Pennsylvania’s digital-first credit union, with $8.5 billion in assets, an economic impact of over $700 million, more than 590,000 members, and a convenient anytime, anywhere banking model. For more information about PSECU, visitpsecu.com. PSECU has been recognized as a Best-In-State Credit Union by Forbes, a Best Credit Union by GOBankingRates, a Best Bank by Money.com, and one of America’s Best Banks by Newsweek. View its Year In Review to learn how PSECU contributes to the greater good.
