Purdue Federal President and CEO named to CFPB Credit Union Advisory Council

WEST LAFAYETTE, IN (September 4, 2014) — Recently, the Consumer Financial Protection Bureau (CFPB) appointed Purdue Federal Credit Union (Purdue Federal) President and Chief Executive Officer Bob Falk for a two-year term to its Credit Union Advisory Council.

“I am honored to have the opportunity to represent our nation’s credit unions on the CFPB’s Credit Union Advisory Council,” said Falk. “As credit unions, our goal is to protect our members with consumer-friendly financial products. The CFPB shares this goal from an overall financial services perspective so being more involved with this organization was natural. By actively participating in the discussions and recommendations coming out of Washington, I believe we will be able to shape financial services regulations and policies that protect our members as well as the community at-large.”

Along with 16 other credit union leaders, Falk will advise the CFPB in regulating consumer financial products or services through sharing information, analyzing data, and making recommendations to better inform the CFPB’s policy development, rulemaking and engagement work. Information about the Credit Union Advisory Council is available at

About Purdue Federal

Purdue Federal Credit Union (Purdue Federal) was founded as Purdue Employees Federal Credit Union (PEFCU) on the Purdue University campus in 1969. In December 2010, PEFCU acquired Members United Federal Credit Union through a merger. At the time of merger, the credit union changed its name to Purdue Federal to better reflect its membership base, which includes students, faculty and staff, and communities where Purdue University and its regional campuses operate. Purdue Federal is a member-owned financial cooperative with nearly 65,000 members nationwide and assets at more than $820 million.

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