JACKSONVILLE, FL (April 2, 2026) |
RadiFi Credit Union proudly announces its role as the Presenting Sponsor of the Jacksonville Waves, the city’s newest professional women’s basketball team and a founding franchise of the UPSHOT League. This partnership reflects an empowering alignment between two organizations committed to uplifting communities, creating opportunity, and inspiring people to live more vibrant lives.
Set to debut in May 2026, the Jacksonville Waves are part of the UPSHOTLeague — a groundbreaking women’s professional basketball league designed to elevate athletes, engage fans, and strengthen communities through sport. The league’s mission centers on opportunity and connection, creating a platform where players shine and cities rally behind them. As Presenting Sponsor, RadiFi Credit Union will play a central role in bringing the Waves experience to life, both on and off the court, through high-impact branding, fan engagement, and community-driven initiatives.
“This partnership is about more than basketball—it’s about building something meaningful for Jacksonville,” said John Servos, CEO & President of RadiFi Credit Union. “The Jacksonville Waves represent energy, opportunity, and forward momentum, and we’re proud to support what they’re creating both on and off the court.”
Through this presenting sponsorship, RadiFi Credit Union will receive premier, year-round visibility as the exclusive financial institution partner of the Jacksonville Waves. Key elements of the partnership include:
- Presenting Season Sponsorship designation across Jacksonville Waves marketing, advertising, and promotional channels
- Integrated brand visibility through in-arena LED ribbon board signage, videoboard features, and broadcast placements throughout the season
- Game-day presence and fan engagement opportunities, including select theme night sponsorship, concourse activations, and in-game recognition
- Exclusive presenting sponsorship of key fan and community initiatives, including the Jacksonville Waves Kid’s Club and a youth basketball clinic
- Digital and social media integration, including featured placement in post-game content and cross-promotion across team channels
- Community-focused programming and appearances, including opportunities for player or coach engagements that extend RadiFi’s impact beyond the court
These elements are designed to create a dynamic, immersive experience for fans while reinforcing RadiFi’s role as a trusted partner in the community.
The UPSHOT League represents a major step forward for women’s professional basketball, launching with four founding teams, including the Jacksonville Waves, and a vision to expand access, visibility, and opportunity for female athletes. By partnering with the Jacksonville Waves, RadiFi is investing in the future of women’s sports while helping to continue to build its legacy in Northeast Florida.
“Women’s sports are experiencing powerful, sustained growth, and it’s partnerships like this that turn momentum into lasting impact,” said Donna Orender, commissioner and co-founder of the Jacksonville Waves. “The Jacksonville Waves are becoming part of Jacksonville — bringing people together, inspiring the next generation, and building something that truly belongs to the community. Thanks to the commitment from our partners at RadiFi, these great things are possible.”
The Jacksonville Waves will make their debut on May 15, 2026 with their opening game against the Charlotte Crown at VyStar Veterans Memorial Arena, located at 300 A. Philip Randolph Blvd, Jacksonville, FL 32202. Tickets are on sale now at wavesupshot.com